2013
DOI: 10.1108/jhtt-11-2012-0032
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Digital personalities: an examination of the online identity of travel and tourism web sites

Abstract: Purpose -The purpose of this paper is to identify whether travel and tourism related web sites derive a certain personality type. Design/methodology/approach -This study employed the ten-item personality inventory (TIPI) measure to assess personality dimensions of 188 tourism web sites including airlines, hotels, cruise lines, casinos, restaurants, and government funded travel web sites. Data analysis of 413 cases was conducted through mean comparisons and ANOVA. Findings -Data identified web sites representin… Show more

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Cited by 12 publications
(3 citation statements)
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References 33 publications
(38 reference statements)
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“…This personality type is more likely to feel pleasure while attributing different events to help improve their experiences and/or service providers’ efficiency by sharing information about their holidays with others [ 47 ]. Second, the “Neuroticism tourists” more easily have worried, unstable, sad, and temperamental moods [ 47 , 49 ]. This personality type is more likely to paradoxically and critically attribute different events that may affect services’ judgment and attribution processes [ 24 , 48 ].…”
Section: Literature Reviewmentioning
confidence: 99%
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“…This personality type is more likely to feel pleasure while attributing different events to help improve their experiences and/or service providers’ efficiency by sharing information about their holidays with others [ 47 ]. Second, the “Neuroticism tourists” more easily have worried, unstable, sad, and temperamental moods [ 47 , 49 ]. This personality type is more likely to paradoxically and critically attribute different events that may affect services’ judgment and attribution processes [ 24 , 48 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…This personality type is more likely to critically attribute different events than other tourists to evaluate their expectations regarding divergent novel thinking [ 50 ]. Fourth, the “Agreeableness tourists” naturally have favorable judgments toward events [ 49 ]. This personality type is more likely to positively attribute different possibilities to acquire positive experiences than other tourists [ 47 ].…”
Section: Literature Reviewmentioning
confidence: 99%
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