2021
DOI: 10.21511/im.17(3).2021.09
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Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

Abstract: This study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected … Show more

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Cited by 46 publications
(38 citation statements)
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“…The author Kunkel et al (2021) focused only on SDG 9's revision in terms of digitalisation [100]. The usage of digital technologies is also very crucial in the present COVID-19 pandemic era as a technique of limiting employees' physical contact between persons in order to limit the virus's transmission [101,102].…”
Section: Methodsmentioning
confidence: 99%
“…The author Kunkel et al (2021) focused only on SDG 9's revision in terms of digitalisation [100]. The usage of digital technologies is also very crucial in the present COVID-19 pandemic era as a technique of limiting employees' physical contact between persons in order to limit the virus's transmission [101,102].…”
Section: Methodsmentioning
confidence: 99%
“…Under the UTAUT2 theory of behavior, a high likeliness of behavior performance exists where there is a strong intention to perform. The theory considers behavior a being subjective and that individuals are likely to perform particular behaviors where there is the belief that the behavior is approved by the majority [ 31 33 ]. The UTAUT2 construct of behavioral intention to use can be applied in the analysis of MOOCs adoption in countries such as Thailand, Poland, and Pakistan.…”
Section: Methodsmentioning
confidence: 99%
“…Many scholars have proved the influence of the scale effect on industrial pollution emission; however, different scholars have different views on the relationship between industry scale and industrial pollution emission. On the one hand, smallscale industries have fewer production activities and correspondingly fewer pollution emissions (Deng and Xu, 2017); on the other hand, large-scale industries with high environmental technology and strong pollution management capacity are conducive to reducing pollution emissions (Chaveesuk et al, 2021). Therefore, the sign of the regression coefficient of the industry scale cannot be determined.…”
Section: Control Variablesmentioning
confidence: 99%