2021
DOI: 10.3389/fpsyg.2021.729589
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Digital Nudging for Online Food Choices

Abstract: When people search for what to cook for the day, they increasingly use online recipe sites to find inspiration. Such recipe sites often show popular recipes to make it easier to find a suitable choice. However, these popular recipes are not always the healthiest options and can promote an unhealthy lifestyle. Our goal is to understand to what extent it is possible to steer the food selection of people through digital nudging. While nudges have been shown to affect humans' behavior regarding food choices in the… Show more

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Cited by 13 publications
(1 citation statement)
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“…Similarly, the first five menu items in the ‘popular menu section’ were collected on either Menulog or Deliveroo. These items were chosen as they are the most salient to consumers and may have increased likelihoods of being ordered, as the principles of nudging suggest ( 28 ) . Researchers also noted whether mid-sized food outlets had voluntarily included kJ labelling of menu items on the OFD.…”
Section: Methodsmentioning
confidence: 99%
“…Similarly, the first five menu items in the ‘popular menu section’ were collected on either Menulog or Deliveroo. These items were chosen as they are the most salient to consumers and may have increased likelihoods of being ordered, as the principles of nudging suggest ( 28 ) . Researchers also noted whether mid-sized food outlets had voluntarily included kJ labelling of menu items on the OFD.…”
Section: Methodsmentioning
confidence: 99%