This paper contributes to the introductory study on the sociocultural impact of
immersive technology or ImT, in the form of 360 video capture and virtual reality
projection. A young technology in the field of visual language, ImT challenges the
supremacy of the frame in cinematic mediums—TV, video, film—and, in effect, introduces
new notions in visual grammar of the multimodality of moving images, aka the kineikonic
mode of media theorist Andrew Burn (2013). Using the dialogic system of Mikhail Bakhtin,
this paper situates the place of immersive technology in the historiography of visual
language, from the proscenium of the classical theater to cinema, and to virtual
reality. In doing so, this study is able to demonstrate how immersive technology becomes
the newest expression of mankind’s linguistic resolve to transcend its physical
limitations in the field of communication, information production and consumption,
knowledge transfer, and dissemination of cultures.