Digital Marketing in the Age of Cyber Threats: A Comprehensive Guide to Cybersecurity Practices
Hafize Nurgül DURMUŞ ŞENYAPAR
Abstract:As digital marketing strategies become increasingly integrated into business models, unique vulnerabilities to cyber threats make cybersecurity essential. This descriptive study provides a detailed analysis of cybersecurity for digital marketing, which is rapidly evolving with technological advancements and consumer behavior transitions. The integration of tools like Search Engine Optimization, social media, and online advertising and their susceptibility to cyber risks are investigated. Critical cybersecurity… Show more
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