Digital Marketing Implementation by Culinary Micro Small Medium Enterprises During Covid-19 (An Indonesia Case)

doi:10.47750/qas/25.198.25

Cited by 3 publications

(2 citation statements)

References 29 publications

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“…Sedangkan TikTok merupakan aplikasi yang dapat membagikan video dan juga dapat membeli produk pada aplikasi tersebut (Setyorini 2024). Lain halnya pada Facebook, pada aplikasi ini pemilik bisa membuat status tertulis, foto, video, membuat grup/komunitas, dan marketplace (Martadikusumah and Indrawati 2023).…”

Section: Media Sosialunclassified

“…Tantangan yang lain yaitu kesulitan dalam mengelola dan menganalisis data kinerja serta kebutuhan akan investasi dalam sumber daya manusia dan infrastruktur untuk memanfaatkan informasi yang tersedia (Fadhilah, Satyanegara, and Pertiwi 2023). Tantangan berikutnya yang ditemui yaitu perubahan algoritma platform media sosial yang dapat memengaruhi jangkauan promosi, kecepatan perubahan tren dan preferensi konsumen serta risiko reputasi akibat respons negatif dari konsumen di media sosial (Martadikusumah and Indrawati 2023). Pelaku UMKM harus memperhatikan pembuatan konten yang sesuai dengan tren yang sedang berkembang agar dapat mengikuti algoritma yang ada.…”

Section: Dampak Strategi Pemasaran Melalui Pemanfaatan Media Sosial B...unclassified

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MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

Ariyati,

Ismawati,

Rizqillah

et al. 2024

Iqtishaduna

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This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save production costs, and social media platforms become a resource that can reach consumers widely. MSME marketing strategies via social media in 2019-2023 mostly use Instagram, Facebook, and TikTok. This research can be used as a reference for future research. This research can also be used as a reference for MSME owners in implementing marketing strategies, especially social media, to improve performance through product innovation and creativity in marketing.

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Section: Media Sosialunclassified

Section: Dampak Strategi Pemasaran Melalui Pemanfaatan Media Sosial B...unclassified

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

Ariyati,

Ismawati,

Rizqillah

et al. 2024

Iqtishaduna

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A hydroponic vegetable business management approach in holistic good agricultural practices in Thailand

Ruploet,

Kaewhanam,

Phansoomboon

et al. 2024

Front. Sustain.

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Good agricultural practices (GAP) are guidelines designed to ensure the production of high-quality agricultural products that meet specified standards while optimizing resource use. This study aimed to examine the challenges and success factors in implementing a holistic system of GAP in hydroponic vegetable business management and to enhance the efficiency of Thailand’s policies on safe agricultural standards. In this study, a qualitative research methodology was used, using in-depth interviews, semi-structured interviews, and observations with 36 intermediaries and consumers in Thailand. Data analysis was conducted using descriptive statistics. The study revealed that key challenges to successful GAP implementation include unsupportive government policies and a lack of in-depth knowledge among farmers on how to effectively apply GAP principles. For successful implementation, it is crucial that farmers who lead these efforts thoroughly understand the methods and prioritize safe and proper farming practices. This knowledge can then be leveraged to prepare and educate farmers, producers, and entrepreneurs to produce high-quality agricultural products. GAP for crops include policies, benchmarks, and audit processes that adhere to international standards, providing a framework for controlling and promoting product quality throughout the agricultural production process, including post-certification maintenance. The study suggests that cooperation across all relevant sectors, from upstream to downstream, is essential for the successful implementation of GAP. Such collaboration would significantly enhance the quality and safety of Thailand’s agricultural standards.

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Tech Business Analytics in Quaternary Industry Sector

Kumar,

K.,

Aithal

2024

IJCSBE

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Purpose: The knowledge-based segment of the economy is referred to as the "quaternary sector," which comprises businesses like information technology, telecommunications, research and development, and other professional services. Businesses in this industry may find that technology-driven business analytics greatly aids in helping them to make data-driven decisions, optimize workflows, and enhance overall performance. Utilizing technology to analyse business analytics can significantly improve market trends, consumer behaviour, and an organization's operational performance. Through analysis of this data, companies can make more informed decisions that support expansion and competitiveness. Analytics tools assist companies in identifying inefficiencies in their processes and operations so they can make changes that reduce expenses, boost output, and ultimately boost revenue. Customer loyalty and satisfaction may rise as a result of this. Information regarding emerging technologies and their integration with data science and business analytics may support to prediction of market trends and could present companies with chances for growth and innovation. Methodology: There are particular potential and challenges for business analytics in the Quaternary industry sector because of its emphasis on knowledge-based activities, innovation, and cutting-edge technology. Here, we present a methodical strategy for using technology for analytics in this industry, allowing businesses to obtain useful information for long-term planning calculations. This approach gives businesses in the Quaternary industry sector a methodical framework for utilizing technology-driven analytics. This framework helps them obtain competitive advantages in an increasingly data-driven business environment by helping them access important insights and spur innovation. Findings/Result: The study looks at how digital business analytics have been used to control growth in the Quaternary sector from the birth of the industry to the present. Originality/Value: An explanation of how tech business analytics differs from traditional business analytics within the Quaternary industry. It also includes a general design that can be used for technical purposes, and it examines thirty recently submitted research recommendations related to Tech Business Analytics in Quaternary industries. Paper Type: Exploratory research.

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Digital Marketing Implementation by Culinary Micro Small Medium Enterprises During Covid-19 (An Indonesia Case)

Cited by 3 publications

References 29 publications

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

A hydroponic vegetable business management approach in holistic good agricultural practices in Thailand

Tech Business Analytics in Quaternary Industry Sector

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