Digital Marketing Features in Tik Tok Influence Purchase Decision: A Study Among Usim Students
Nurul Wahidah Jumali,
Norsimaa Mustaffa
Abstract:Due to the rise of social media, it has become a popular medium for marketers to generate qualified leads, launch new products, communicate with target audiences, and increase brand awareness quickly and effectively. Advancement of technology with the existence of the internet enable globally transmitted information in a faster way and focusing on social media presence as an effective platform for digital marketing. Marketers can use social media to display their products in creative ways, such as by creating … Show more
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