Digital Marketing Education of Jamu (Indonesian Traditional Herbal Medicine) for Students of State Junior High School 3 Tawangsari, Sukoharjo Regency as an Effort to Support Jamu Regenc

Abstract

Sukoharjo Regency is known as the City of Herbal Medicine in Indonesia, sincesome of its residents work as sellers of traditional herbal medicine forgenerations in big cities. During the Covid-19 pandemic they had to returnhome, because of large scale social restriction that prohibits interactionbetween residents. While the Covid-19 pandemic outbreak demands a strongself-immunity, various types of traditional medicinal plants have increased inprice, such as ginger from IDR 30,000/kg to IDR 50,000/kg, kencur previouslyfrom IDR 35,000/kg to IDR 42,000/kg, temulawak from IDR 4,000/kg to IDR12,000/kg. The increasing need for medicinal plants has attracted thestudents of State Junior High School 3 Tawangsari to control the way to marketthese immune-enhancing medicinal plants and instant herbs digitally (online).The online herbal medicine marketing training is carried out in stagesconsisting of 1) pre-test related to students' understanding of herbal medicineand online marketing media, 2) digital marketing-based herbal marketingtraining, and post-test to measure the impact of implementing a successfulservice program. The results of the training showed that there was an increasein students' understanding regarding the marketing of herbal medicine onlineas evidenced by the higher post-test scores than the pre-test. This training hasgiven students a new understanding of the intricacies of digital herbalmarketing that can support the Sukoharjo program as the City of HerbalMedicine in Indonesia.