Digital Marketing Communication Strategies of Companies Trading on Social Media Platforms
Zlata Tiahunova,
Nataliia Tiahunova,
Tetiana Yarovenko
et al.
Abstract:Contemporary trade companies operate within a multifaceted and rapidly changing environment that is shaped by both exogenous and endogenous factors, where digital marketing technologies play a special role. The purpose of the article is to identify the connection between digital marketing technologies and retail business sales regarding their use in marketing budget effectiveness. The study utilized the method of econometric analysis (regression analysis, analysis of descriptive statistics) as well as the meth… Show more
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