Abstract:Consumer purchasing in Zimbabwe has always been dominated by Bricks and Mortar shops with few online stores. When COVID 19 set in the paths of consumers in March 2020with restrictions on movement but with needs and wants to be met, many firms were forced to re think their marketing strategies which saw a rise in digital marketing in Zimbabwe. Consumers are always seen as savvy animals with ever changing needs and wants, all to be met by the firms through the supply of goods and serv… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.