Digital marketing analytics: A review of strategies in the age of big data and AI
Rhoda Adura Adeleye,
Kehinde Feranmi Awonuga,
Onyeka Franca Asuzu
et al.
Abstract:Digital Marketing Analytics has become increasingly crucial in the contemporary business landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper provides a comprehensive review of the strategies employed in Digital Marketing Analytics within the context of the rapidly evolving landscape of Big Data and AI. In the age of Big Data, businesses are inundated with vast amounts of information, making it imperative for marketers to leverage analytics tools effectively. This revi… Show more
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