Digital Literacy in the Service of Science and Scientific Knowledge

Abstract

The subject of this paper is the interdependence of communication and digital literacy, as original entities, and especially digital communication and science and scientific knowledge. In the present day, digital literacy is a necessary ability for scientific professionals. The concept of digital literacy is increasingly prevalent in the 21st century. Scientific research requires the capacity to efficiently use digital tools, platforms, and databases as technology continues to improve at an unparalleled rate. The capacity to get and assess data from a variety of online sources is a crucial component of digital literacy for scientific professionals. In order to encourage cooperation and creativity across scientific groups, digital literacy is vital. Moreover, scientific professionals that possess digital literacy are better equipped to disseminate their research findings to a larger audience. The essence is that the higher the level of digital literacy, the easier it is to find suitable and therefore the best forms of communication.

Place and Role of Marketing Communication in Rural Areas in Central Serbia

“…part of the basic communication, entertainment and various other online activities (the Covid-19 era has enhanced this even more), and as such, have become an integral part of marketing strategies for companies(Dašić, et al, 2024).Similarly, social media can be used to interact directly with customers and potential customers(Pikelj, 2020;Li, et al, 2021). When consumers express interest in their goods and services, the industry may respond quickly by posting comments and answering questions.…”