2013
DOI: 10.25019/mdke/6.3.06
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Digital Literacy Among Young Adults in Romania

Abstract: The present study has the purpose to analyze the digital behavior and the digital literacy among young adults in Romania. The first part of the paper investigates the literature studies regarding the essay's subject, exposing concepts as reference group, social inclusion, groupthink, social façade, gadget and digital literacy. We are investigating also the perceived risks in the internet usage and the self-perception in handling digital devices. The research included three focus groups applied on young people … Show more

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Cited by 2 publications
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“…In the pandemic context, these applications were a more convenient alternative to in-store grocery shopping; however, the digital literacy of some of the new users is less than average and there is a greater need for user-friendliness [61]. In the analysed dataset, we identified eight statements focusing on the applications' complexity and counterintuition.…”
Section: User-friendlinessmentioning
confidence: 99%
“…In the pandemic context, these applications were a more convenient alternative to in-store grocery shopping; however, the digital literacy of some of the new users is less than average and there is a greater need for user-friendliness [61]. In the analysed dataset, we identified eight statements focusing on the applications' complexity and counterintuition.…”
Section: User-friendlinessmentioning
confidence: 99%
“…Brandscanalsoprovideimportantfunctionsandtakeonspecialmeaningtoconsumers,aswellas projecttheirownself-image.Consumershaveformed"self-brandconnection"basedonthecongruency betweentheindividual's"self-image"andthe"brand-image" (Escalas&Bettman,2005;Mocanu, 2013).Thedesignspecificallydiffersandidenticalintheeyesofitsconsumersinstyles.Therefore, brandextentofferingconsistentqualityservicetoallclientsandcontributetosocialandeconomic developmentofthecommunityinordertoeliminateconfusionisrequired. Furthermore, some issues may come from the side of the markets, company structures or entrepreneurs.Duetothemarketshare,customerscaneasilyswitchtootherbusinessesforvarious reasons,irrespectiveofastrongbrandorproductquality.Thecompanyprofilemustnotbeoverlooked astheydescribingtherolesofmanagersandtheirsamplesoftheworktheydo.Whileissueson entrepreneurs, customers are likely to pop up for impulse purchasing in the presence of owner/ manager,thereisaneedtoexercisecautionandcare.…”
Section: Recommendations and Solutionsmentioning
confidence: 99%