Digital leadership role in developing business strategy suitable for digital transformation

Abstract

Businesses must respond to the ecology in which they operate. Especially the rapid transformation of technology has increased the degree of dependency on the system. The main reason for this is perceived only as the technology costs brought by digital transformation. However, we understand from the bankruptcy of economically strong companies that this is not the real problem. This study looks at it from the perspective of leadership, which is an important skill for businesses. The research focuses on leadership roles needed to adapt to digital transformation. At this point, the roles of digital leadership and its contribution to businesses were investigated. At this point, we try to reveal the role of digital leadership with two different qualitative analyzes. In the research, semi-structured interviews were conducted with senior managers, phenomenological and content analysis was performed using Nvivo and MAXQDA qualitative analysis programs, and relevant confidential information was revealed. As a result of the research, it has been determined that there is an important link between time management and productivity while supporting system efficiency and transformation adaptation. In other words, a positive relationship has been determined between the success of digital transformation and digital leadership roles. In digital transformation, digital leadership has a role in the positive development of the relationship between the digital transformation process and business strategies. As a result, a perspective on how digital leadership can contribute to businesses that want to develop strategies suitable for the digital transformation process is presented.

The impact of middle managers’ digital leadership on employee work engagement

“…As a cornerstone of digital transformation in enterprises, digital leadership accentuates interaction among organizational stakeholders, steering followers to acquire, leverage, and innovate with digital technologies for value creation in the digital domain, thereby propelling successful digital transformation. Digital leadership, therefore, places a significant emphasis on building managerial competencies in areas like digital communication, socialization, change management, team dynamics, technological proficiency, and fostering digital trust ( Tuerk, 2023 ). Existing research predominantly revolves around defining digital leadership, outlining its characteristics, developing related competencies, and exploring its impact on corporate digital transformation from a higher-order theoretical perspective, such as enhancing digital platform capabilities and breakthrough innovation ( Abbu et al, 2022 ).…”

Tüketicilerin Online Alışveriş Platformlarından Satın Alma Niyetlerine Yönelik Nitel Bir Araştırma

“…Nitel araştırmanın genel tanımı; gözlem, görüşme, belge inceleme gibi çeşitli tekniklerle elde edilen verilerin bütünsel bir şekilde sunulmasıdır. Nitel araştırma, zorluklarına rağmen sosyal bilimlerde önemli sonuçlar ortaya koyabilen etkili bir yöntemdir (Türk, 2023).…”

Knowledge Mapping of Digital Leadership and Research Agenda: The Open Knowledge Maps Perspective

“…The implementation of digital leadership for business and public organizations is in cluster-1. The discussion contained in the cluster is divided into digital transformation [41], [42], [43], [44], [45], [46], [47], [48], the correlation of digital leadership to performance [49], [50], a digital leadership framework for organizations [51], [52], and an overview of the concept of digital leadership [53], [54].…”