In this study, investigate the effect of digital leadership of manufacturing companies on digital management performance, and among them, the relationship between digital readiness, digital transformation, and digital platform capabilities was investigated. The purpose of this study was to provide implications through empirical analysis.Research design, data, and methodology: This study derived a hypothesis through a literature review and verified it using PLS. A sample was taken from 132 employees or higher with an understanding of digital marketing and work relevance (direct or indirect) from a manufacturing company that conducts digital marketing in Korea, and the results of verifying the hypothesis are as follows.
Results:The results for study revealed that, first, it was confirmed that digital leadership did not directly affect digital transformation. Second, digital leadership was found to have a significant positive effect on digital readiness. Third, it was found that digital leadership had a significant positive effect on digital platform capability. Fourth, digital readiness was found to have a significant positive effect on digital transformation. Fifth, it was found that digital platform capability had a significant positive effect on digital transformation. Finally, it was found that digital transformation had a significant positive effect on digital business performance.Conclusions: First, it was confirmed that digital leadership had a positive effect on digital readiness.Accordingly, the CEO of a manufacturing company should secure a competitive advantage by implementing and managing digital leadership in the process of preparing digital technology so that it can positively affect the organization's digital transformation and digital business performance. The importance of the CEO's leadership is always emerging, but it is not implemented and it is difficult to prepare and manage digital technology. * This paper was developed and organized from the first author's master's thesis in business administration.