Digital leadership, business model innovation and organizational change: role of leader in steering digital transformation
Mehreen Malik,
Muhammad Mustafa Raziq,
Naukhez Sarwar
et al.
Abstract:PurposeScholars and practitioners acknowledge that digital leadership can help organizations gain a competitive advantage. This article focuses on the characteristics, styles and skills needed for effective digital leadership. It looks at the role of digital leaders in innovating business models and introducing organizational change required for a successful digital transformation.Design/methodology/approachThis paper is based on a comprehensive literature review of digital transformation, digital leadership, … Show more
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