Digital labelling in the retail environment: a domain-specific innovativeness perspective

Tanner, Sean A.; McCarthy, Mary Beth; O’Reilly, Seamus

doi:10.1108/ijrdm-08-2018-0175

Cited by 15 publications

(12 citation statements)

References 55 publications

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“…Particularly, standardized synthesis graphical systems (like the traffic light system or choices checkmark symbol) could increase the perception of product healthiness, guiding the consumer during the selection and purchase processes [80,126]. Regarding warning labels, the triangular symbol with a white background and the signal word, "High in" is more visible to consumers, capturing their attention and informing their food purchases better than the signal words "A lot of" and the octagonal symbol [91,92]. Moreover, more attention could be given to the choice of elements like background, wording style, and picture.…”

Section: Resultsmentioning

confidence: 99%

“…(ix) Use nutritional warnings [138,149] with triangular symbol, white background and "high in" text [91,92]; (x) Add details about the source and mechanism of authentication with regard to certified food product [39,74,89,106]; (xi) Encourage the use of labels that respond to new consumers' perceptions and lifestyles such as the eco label [78], fair-trade (more valued than the organic label [83]), and transformation product mode [85].…”

Section: Resultsmentioning

confidence: 99%

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Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

et al. 2021

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Traceability is an important tool used by food companies and regulators in assuring food safety and quality, especially when consumers’ needs for food information transparency are the driver. Consumers consult the label to find out more details about a food product and, although many factors influence their perceptions and purchasing acts, the label remains the primary means of communicating food information affecting consumer choice. Therefore, it represents the final step in a consumer-oriented traceability path. It follows that a suitable label design can improve the food traceability process and reduce the information asymmetry between producer and consumer. According to this view, this paper aimed to identify suggestions about food label design, in order to create a support framework for food companies in food information communication increasing label readability, customer satisfaction, and the effectiveness of traceability. A systematic literature review method with content analysis was chosen to conduct the study. Eleven specific suggestions from food labeling design theories were recognized. The novelty of the present study consisted in mapping the food label design field, synthesizing the current knowledge, and providing a support framework for food companies that would increase the readability of food labeling and enhance customer satisfaction through a well-proposed food information communication in line with the “farm to fork” strategy.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

et al. 2021

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“…In retail, the use of smart tags powered with RFID (radio-frequency identification) technology helps firms manage their inventory and optimize the store layout, reducing customer pain points. In addition, tags that include QR codes offer customers additional product information, which enables more informed purchase decisions (Tanner et al ., 2019). Approximately 40% of respondents said that smart tags and smart devices for in-store sales assistants contributed to a frictionless shopping experience for customers.…”

Section: Discussionmentioning

confidence: 99%

Technology: a strategic imperative for successful retailers

Quiñones

Suárez²,

Cruz-Roche³

et al. 2023

IJRDM

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PurposeIn the aftermath of the COVID-19 pandemic, technology is rewriting the way consumers shop as well as the retail operating models. In this context, investment in new technologies is a strategic imperative for retailers striving to remain relevant and profitable. Using Kahn's Retail Success Matrix as the conceptual framework, the aim of the study is to propose a classification of emerging technologies based on their potential for sustaining retailers' competitive strategies.Design/methodology/approachFollowing an initial qualitative study based on in-depth interviews and focus groups with 20 retail managers, the authors collected survey data from a sample of 168 retail and technology professionals. To achieve the research objectives, content, descriptive and multiple correspondence factor analyses were carried out.FindingsThe data analyses result on a map that plots the technological solutions that retail experts identify as enablers of four key competitive strategies: product superiority, enhanced customer experience, frictionless shopping experience and operational excellence.Practical implicationsThis research work provides valuable insight into how retail companies can capitalise on technology to create or reinforce their competitive positioning. The framework acts as a guide for retail companies to assess their technology priorities.Originality/valueThis exploratory empirical study is the result of a collaboration between academic researchers and retail professionals. Thus, it addresses challenges experienced by key stakeholders. The encompassing classification enables a better understanding of the impact of technology on retailers' competitive positioning.

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“…The rate and tendency to use new innovations are affected by individuals' perceptions, characteristics and product categories (Patil et al, 2020). Thus, numerous researchers have examined the effects of domain-and actualized-innovativeness (Esfahni and Reynolds, 2021;Lim and Park, 2013;Tanner et al, 2019). Based on prior study findings of the hierarchical innovativeness to understand consumer's adoption of new technology, our study examines the effects of consumer innovativeness in three levels: innate (personal), domain-specific (technological) and contextspecific actualized (fashion) innovativeness (Jordaan and Simpson, 2006;Midgley and Dowling, 1978).…”

Section: Theoretical Background and Conceptual Frameworkmentioning

confidence: 99%

Potential determinants of consumers' intention to purchase 3D printed fashion products

Lyu

Hahn

Lee

2022

IJRDM

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PurposeFashion products such as clothes, accessories, bags and footwear created using 3D printed technology are referred to as 3D printed fashion (3DPF) products. This study investigates consumers' motivation to purchase 3DPF products. In particular, this study adopts a multi-dimensional approach to explore the effects of personality-related traits such as innate, domain-specific and actualized innovativeness, as well as examine the effects of perceptions toward 3D printing technology (3DPT) (i.e. perceived security risk, performance expectancy). Based on the concepts of consumer innovativeness and the Unified Theory of Acceptance and Use of Technology (UTAUT), the authors expect the effects of consumers' innovativeness and perception of 3DPT and confirm its significant effects on a positive attitude toward 3DPF products and future purchase intention of 3DPF products.Design/methodology/approachA quantitative research design (i.e. survey) is utilized to examine the suggested relationships and application of existing theory in this study. All measurement items are adapted from previous literature and use a Likert-scale. The authors examined a total of 326 responses using a series of statistical analyses, including descriptive statistics, structural equation modeling and conditional process modeling.FindingsThe results of this study confirmed that innate and domain-specific innovativeness are critical antecedents of creating a positive attitude toward using 3DPF products through perceptions toward 3DPT. In addition, 3DPF innovativeness, as actualized innovativeness, was validated to strengthen the relationship between personal innovativeness and attitude, providing evidence that innovation-related traits can predict behaviors. Interestingly, technological innovativeness was not found to be a predictor of perceived security risk. It may be due that 3DPF products are still novel to consumers.Research limitations/implicationsThe study participants were people who were interested in technology, not consumers who had prior experience with using 3DPF products. Future studies are encouraged to include consumers who have actually purchased or used 3DPF products.Practical implicationsThe findings of this study indicate that consumers' use of new technology is determined by personality and interest in specific product categories. Practitioners may use this information to segment/target consumer groups to introduce a new/unfamiliar product.Originality/valueThe findings of this study contribute to the existing literature on consumer adoption of innovation by combining two approaches, the hierarchy of consumer innovativeness and the UTAUT, in the context of advanced technology adoption behavior.

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Digital labelling in the retail environment: a domain-specific innovativeness perspective

Cited by 15 publications

References 55 publications

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

Technology: a strategic imperative for successful retailers

Potential determinants of consumers' intention to purchase 3D printed fashion products

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