Interest in the creative industries has developed substantially over the last couple of decades as the economic impact of creative activity has been better defined and appreciated. While creative industries encompass a wide range of activities, television and digital media occupy a central position, enabling and facilitating development within the wider industry. While being strongly globalized, with hubs located in major international cities, significant activity is also located at regional centres, and the sector operates within a context in which cultural and political, as well as economic and technological factors feature strongly. Relevant knowledge and innovation capacities within a region are thus sensitive to, and shaped by a range of institutional and industrial actors. The sector is of interest to policy‐makers seeking to promote regional industrial development and to economic geographers seeking to understand territorial patterns of innovation and development. This paper explores the aggregation of expertise in a region through the local generation of technological, commercial and creative capacities, and through networked access to external sources, extra‐regional, and global influences. It takes Cardiff, Wales as an example, and explores the local territorial pattern of innovation in the television and digital media sector.