Digital innovations of public catering enterprises: the need and opportunities

Gusev, Yu. V.; Polovova, Tat'yana Aleksandrovna; Pinsky, Alexey

doi:10.1145/3527049.3527087

Cited by 3 publications

(1 citation statement)

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“…The increasing importance of effectively navigating the digital landscape of the culinary industry has led to a clear need for creative solutions that combine strategic communication and public relations (Utami. 2018;Gusev, Polovova, & Pinsky, 2021). These solutions are essential for authentically and sustainably promoting local culinary heritage on social media platforms (Ilieș, 2023).…”

Section: Introductionmentioning

confidence: 99%

Promoting Local Cuisine on Social Media: A Strategic Communication Approach

Widjanarko,

Lusiana,

Istiyanto

et al. 2024

JKM

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The rise of food digitization has ushered in a new perspective on the culinary world. Local gastronomic traditions are now showcased globally through social media platforms, presenting opportunities and challenges in terms of cultural representation, authenticity, and global accessibility to diverse cuisines. This research aims to examine the complexities and dynamics involved in digitally promoting local culinary heritage. Its objective is to identify and outline strategies, challenges, and factors essential for navigating the digital culinary landscape. Findings underscore critical subjects including the tension between authenticity and global appeal, the impact of visual aesthetics, ethical dilemmas in representation, and the pivotal role of strategic communication and public engagement in digital promotion. The research underscores the significance of implementing advanced, rational, and strategically conveyed approaches to digitally promote local culinary heritage. In conclusion, this study offers valuable insights with significant implications for chefs, online advertisers, and individuals involved in cultural preservation amid the era of digital globalization.

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Section: Introductionmentioning

confidence: 99%

Promoting Local Cuisine on Social Media: A Strategic Communication Approach

Widjanarko,

Lusiana,

Istiyanto

et al. 2024

JKM

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Improving Service Quality: Innovations in Enriching the IoT Experience

Putri,

Safitra,

Chumaidiyah

2024

2024 7th International Conference on Electronics, Communications, and Control Engineering (ICECC)

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Public Catering Enterprises: Analysis and Prospects of Innovative Development

Mayurnikova

Koksharov

Krapiva

et al. 2023

Food Processing: Techniques and Technology

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Public catering has become an important healthy food provider in Russia. As a rule, this sphere is represented by small businesses with no experience in innovation. Their prospects for innovative development depend on the form of ownership, size, and target audience. The present research objective was to develop recommendations on how to restructure a public catering enterprise as part of an innovative development strategy. The study featured public catering enterprises together with their innovative potential, activities, and factors that contribute to or hinder their development. The innovative restructuring scenarios were based on the synthesis method. The authors developed a goal-centered classification which includes commercial and socially oriented public catering enterprises with their own advantages and disadvantages. The list of disadvantages includes decentralization, overstaffing, and multi-format, which make it difficult to introduce innovations and strategizing. The restructuring process requires a new management system optimized by specialists competent in the field of innovation, as well as a new matrix of strategic resources. An audit of public catering enterprises makes it possible to assess their competitiveness and strategic prospects. The current lack of personnel with experience in innovations hinders the development of the industry. Universities and regional innovation infrastructure should provide public catering with specialists in innovation management.

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Digital innovations of public catering enterprises: the need and opportunities

Cited by 3 publications

References 1 publication

Promoting Local Cuisine on Social Media: A Strategic Communication Approach

Promoting Local Cuisine on Social Media: A Strategic Communication Approach

Improving Service Quality: Innovations in Enriching the IoT Experience

Public Catering Enterprises: Analysis and Prospects of Innovative Development

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