Digital Influencers and their impact on purchasing decisions of Millennials to buy Make Up products

Abstract

This challenge makes a specialty of the impact and moves of a virtual influencer in terms of the acquisition of merchandise through the web platform. In this challenge, the principal purpose of virtual influencers is to take advantage of people’s belief and inspire them to shop for product-unique makeup. It all relies upon at the influencer's advertising strategies, and the challenge is centered on course target market while shopping for splendor merchandise. In this project, the evaluation of various people's responses at the social media platform became tremendously clear to make from different magazine articles. The respondents have been taken exclusively as male and female fore this research to be performed. The literature evaluate phase includes all of the distinctive parameters related to the virtual influencer. The proposed technique related to the translation of the effect of virtual influencers at the patron related to the acquisition of splendor products.