Digital Heritage Diplomacy and the Scottish Ten Initiative

Clarke, Amy

doi:10.5749/futuante.13.1.0051

Cited by 5 publications

(2 citation statements)

References 6 publications

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“…66 The SNP government had been heavily promoting Scotland's global reputation in the field of digital heritage conservation and interpretation, and thus it is not surprising that a Historic Scotland-led, Scottish government-funded project like the BBVC emerged as a showpiece for this agenda. 67 The use of this technologyand the absence of historical artefactsalso meant that a highly-creative approach could be taken to tell Bannockburn's "story", and as a result, a 3D digital battlefield game and an immersive 3D battle experience emerged as the centre's main features. 68 At the BBVC opening in March 2014, Salmond tied the dual themes of nationalist history and contemporary ambition together when he remarked:…”

Section: : Independence Bannockburn and Homecomingmentioning

confidence: 99%

Should Old Acquaintance Be Forgot? The Uses of History in Scottish Nationalist Politics, 2007‐Present

Clarke

2020

Aus J of Politics History

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The Scottish National Party (SNP) was elected into government in 2007, and in January 2012 announced plans for an independence referendum. In the same period, the SNP government implemented substantial cultural and heritage projects — some of which showcased the long history of Scottish‐English animosity. In the accompanying political rhetoric, it was clear that the SNP was utilising history for the 2014 independence campaign. This referendum ultimately resulted in Scotland's retention of the Union, though the SNP remained in power. The Scottish‐British relationship was further tested in 2016, however, with the UK referendum on leaving the EU. All Scottish electorates voted in favour of remaining, and the chasm between Scottish and British identities and future trajectories has since widened further. This article compares the SNP's promotion of nationalist historical narratives prior to the 2014 referendum, particularly those seen in government‐supported heritage initiatives, with subsequent historical narratives expressed especially through diplomatic engagements in light of Brexit. In doing so, the infusion of nationalist histories in contemporary Scottish politics — and the potential complications of this approach for the SNP in the post‐Brexit political landscape — will be highlighted.

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Section: : Independence Bannockburn and Homecomingmentioning

confidence: 99%

Should Old Acquaintance Be Forgot? The Uses of History in Scottish Nationalist Politics, 2007‐Present

Clarke

2020

Aus J of Politics History

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“…The existing visibility of Scotland thus presents a significant opportunity to the Scottish Government and tourism and export sectors. As a devolved entity that must defer to the British Government on matters such as foreign affairs and trade, the Scottish Government has turned to ‘soft power’ strategies under the umbrella of ‘nation branding’ and cultural diplomacy to differentiate its economic, political and social ambitions from the rest of the UK (Clarke, 2016: 52-53). Tourism, cultural exchange, and food and drink exports have played a central role in this agenda.…”

Section: Introduction: Scotland’s ‘Nation Brand’mentioning

confidence: 99%

Reflecting on nation image and perceptions of nation brand: Scottish-themed pubs, bars and restaurants outside of Scotland

Clarke

2023

Journal of Consumer Culture

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Nation-themed retail, hospitality and entertainment spaces are a valuable yet underutilised resource for the analysis of national stereotypes and dominant brand narratives. When such spaces operate outside the borders of the nation upon which they are themed, they can be interpreted as presenting a ‘stage’ national identity: one that is understood as being unreal, and yet simultaneously hyperreal. This article explores the visual signifiers (e.g. décor, displayed products and promotional materials) and consumption opportunities (e.g. food, drink and cultural events) at 110 Scottish-themed pubs, bars and restaurants located outside of Scotland’s borders. In doing so, it highlights how national historical narratives, symbols and motifs are commercialised by and for people outside that nation, often to the extent that outdated views are perpetuated, stereotypes are exacerbated, and the signifiers of other nations are absorbed and/or hybridised. This has potential impacts inside said nation, too: on the tourism industry, food and drink sector, and on the nation’s ability to attract and retain the interest of outside investment and skilled migrants, among other things. This research thus draws attention to the complex role(s) of nation-themed spaces in overseas settings, particularly in mediating and – in some instances, contradicting – the collective and commercial identities and/or official (government-endorsed) brands of the nation being displayed for consumption.

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‘Contact zones’ of heritage diplomacy: transformations of museums in the (post)pandemic reality

Grincheva

2022

International Journal of Cultural Policy

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Digital Heritage Diplomacy and the Scottish Ten Initiative

Cited by 5 publications

References 6 publications

Should Old Acquaintance Be Forgot? The Uses of History in Scottish Nationalist Politics, 2007‐Present

Should Old Acquaintance Be Forgot? The Uses of History in Scottish Nationalist Politics, 2007‐Present

Reflecting on nation image and perceptions of nation brand: Scottish-themed pubs, bars and restaurants outside of Scotland

‘Contact zones’ of heritage diplomacy: transformations of museums in the (post)pandemic reality

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