“…Axel Bruns argues that Flickr, YouTube, MySpace and Facebook are environments of "public participation" (Bruns 2008, 227f) and give rise to "a produsage-based democratic model" (Bruns 2008, 372). John Hartley (2012) describes the emergence of a "dialogical model of communication" (Hartley 2012, 2), in which "everyone is a producer" (Hartley 2012, 3). His general argument is that with the rise of online platforms that support social networking and user-generated content production and diffusion, journalism, the public sphere, universities, the mass media, citizenship, the archive and other institutions have become more democratic because "people have more say in producing as well as consuming" (Hartley 2012, 14).…”