Digital Franchising and Entrepreneurship: Effects of Digital Technology on the Relations of Business Process Participants

Gladilina*, Irina Petrovna; Kurbanov, Salman Abduganievich; Maximov, Denis Alekseevich; Dobrova, Ekaterina Dmitrievna; Доброва, К. Б.

doi:10.35940/ijitee.a4985.119119

Cited by 4 publications

(3 citation statements)

References 9 publications

(10 reference statements)

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“…En este punto, se utilizó el tipo de metodología cualitativa a través de la recolección de documentos de investigación. Primero, se afirma que la digitalización de las franquicias establece las bases para fomentar nuevas oportunidades, competencias y valores, lo que genera ventajas competitivas [11]. En ese sentido, se deduce que través de un patrón consistente la transformación digital impulsa a las pymes a buscar una mayor eficacia en las actividades existentes para generar valor, esto seguido de la unión de fuentes de nuevo valor que son relacionadas con la eficiencia a partir de las actividades expuestas [18] También, es relevante la comunicación dentro de la red de franquicias a través de foros de discusión y constantes reuniones en temas de la gestión de datos de clientes con la finalidad de difundir las buenas prácticas que se han implementado a nivel local [29].…”

Section: Transformación Digital E Internacionalización De Franquiciasunclassified

Franchise internationalization: a bibliometric analysis with a focus on marketing, digital transformation, and sustainable development

Acosta Mantaro,

Alvarado Chimoy,

Castro Vilela

et al. 2023

Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 202

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The global commercial field is based on speed, brand at an international level. For this reason, it is important that all areas of an organization propose differentiation strategies in the market, having an attractive and solid value proposition and seeking to be competitive at an international level. In this sense, the franchise is a collaborative model for entering a market, with low risk for the franchisor. For this reason, in the present investigation, a systematic review of the literature was carried out in which various scientific articles were selected from the main academic repositories such as WoS and Scopus, obtaining a systematized list of 34 articles, in which the main characteristics of use are found. of a franchise, such as the internationalization process, and its relationship with marketing, digital transformation and sustainable development is analyzed through a qualitative and quantitative bibliometric analysis, also indicating future research resulting from the analysis. It was obtained as a general result that various developing models based on sustainability linked to the documents reviewed have the purpose of proposing and environment and its conservation. Likewise, digital transformation has a significant improvement effect on business performance seen by reducing costs, increasing revenue, improving processes, and promoting innovation. Finally, the importance of international marketing is highlighted because, in conjunction with appropriate strategies, it will help both small companies and franchises to position themselves in new foreign markets.

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Section: Transformación Digital E Internacionalización De Franquiciasunclassified

Franchise internationalization: a bibliometric analysis with a focus on marketing, digital transformation, and sustainable development

Acosta Mantaro,

Alvarado Chimoy,

Castro Vilela

et al. 2023

Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 202

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“…Franchises that invest in technologies such as mobile apps, online ordering platforms, and personalized marketing tools can effectively connect with tech-savvy customers, resulting in increased customer loyalty. These technologies cater to the modern consumer's high regard for convenience and personalization (Gladilina et al, 2019). One of the factors driving technology use in the franchise business is to facilitate customer interaction with the franchise.…”

Section: Factors Influencing the Use Of Technology In Franchise Businessmentioning

confidence: 99%

Technology Adoption in Franchising Business: Understanding Factors and Challenges

Sabaran,

Abd Aziz

2023

JTOM

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In today's era, franchising is a widely adopted business model used by companies to expand domestically and internationally. Undoubtedly, technology serves as the backbone for efficient management of day-to-day operations in franchise outlets. This paper aims to offer a general overview of technology integration in franchise business, providing an initial understanding. Our research involved a review of previous studies on franchising that included technological adaptation. The focus of this paper is to increase the understanding of the use of technology in franchise businesses, addressing the factors and challenges faced by franchise businesses seeking technology integration. The review method was used to explore this topic more deeply. Factors have been discussed where it explains what the purpose of the franchise business is to adopt technology and how it helps operations. In addition, challenges are also explained where they are related to what these franchise businesses are facing in maintaining the adoption of the technology they use in a competitive market. Finally, this study identifies future research directions that can be a guide for both future studies and industry players involved in franchise development.

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“…With the enhancement in digital technology, it represents a significant force for franchising development. Gladilina (2019) [8] has done the studied and shown that several local or global factors drive transformation from traditional to digital franchising. Digital transformation could be application in franchise system management to create competitive advantage.…”

Section: Franchising In Digital Eramentioning

confidence: 99%

Digital Era and Franchising Challenges in Malaysia: A Review

Siong¹,

Manaf²,

Amiruddin³

2022

Proceedings of the International Conference on Law and Digitalization (ICLD 2022)

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The World in moving to digital era and most of the industries and sectors are much rely on the e-tools to develop their business. Digital franchising is getting attention by franchisors and franchisees especially during the Covid-19 pandemic era. To use the available e-tools in franchise business, franchisors need to enforce rules on the mechanism the franchisees use these tools so that both parties can cooperate to transfer into the digital space area. The paper is aims to discuss the digital environment in the modern global and competitive economy and its influence on franchising changes. The paper discuss the various challenges of using internet business, information assurance and related ideas in franchising business in digital era. This study applies qualitative in nature. Being so, research methodologies of library research and critical analysis have been used in analysing relevant materials, data and information. Changing the traditional franchise business to digital franchise business would need to take note few issues, including revising the contents of the franchising agreements to reflect these business procedure developments.

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Digital Franchising and Entrepreneurship: Effects of Digital Technology on the Relations of Business Process Participants

Cited by 4 publications

References 9 publications

Franchise internationalization: a bibliometric analysis with a focus on marketing, digital transformation, and sustainable development

Franchise internationalization: a bibliometric analysis with a focus on marketing, digital transformation, and sustainable development

Technology Adoption in Franchising Business: Understanding Factors and Challenges

Digital Era and Franchising Challenges in Malaysia: A Review

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