Digital Era and Consumer Behavior on the Internet

Martíšková, Petra; Švec, Roman

doi:10.1007/978-3-030-27015-5_12

Cited by 5 publications

(3 citation statements)

References 8 publications

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“…In this new era of Industry 4.0, business models, in general, and marketing strategies, in particular, need specific innovation. Organizations and managers are looking for new ways to market products more efficiently, in an increasingly competitive environment [37].…”

Section: Marketing In the Industry 40 Stagementioning

confidence: 99%

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Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

et al. 2020

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Automation and digitalization, as long-term evolutionary processes, cause significant effects, such as the transformation of occupations and job profiles, changes to employment forms, and a more significant role for the platform economy, generating challenges for social policy. This systematic literature review aims to provide an overview of the research to date related to influences of the Industry 4.0 Revolution on human capital development and consumer behavior. A search on the Web of Science identified 160 papers that met the inclusion criteria. The major objectives aimed to identify: the main types of influences of the Industry 4.0 Revolution on human capital development and consumer behavior; the main opportunities and challenges for new directions in education associated with shifting the work environment; and the drivers for human capital development and consumer behavior through the lenses of the Industry 4.0 Revolution. The results revealed some key aspects for the development of human capital: information, new jobs, the Internet, technology, training, education, new skills, automation, communication, innovativeness, professionals, productivity, artificial intelligence, digitalization, e-recruitment, and the Internet of Things, as well as the main drivers of consumer behavior: information, e-commerce, digitalization, the Internet of Things, e-distribution, technology, digitalization, automation, personalized, performance, artificial intelligence, behavior intention, e-shopping, and data mining.

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Section: Marketing In the Industry 40 Stagementioning

confidence: 99%

“…The development of human capital has generated, in this way, an innovative solution. Martiskova et al [37] have stated that nowadays, capital is not only creative but also is a super human capital.…”

Section: Limitationsmentioning

confidence: 99%

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

et al. 2020

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“…E-commerce has changed the way people shop by providing consumers with convenience, accessibility and wider choice. E-commerce platforms also enable sellers to collect data and analyze consumer behavior more effectively, allowing them to adjust their marketing and sales strategies more accurately (Martiskova, 2020).…”

Section: Introductionmentioning

confidence: 99%

Consumer Behavior in the E - Commerce Era

Sriwanti Belani,

Hadiyati

2024

PRODUCTIVITY

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This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies' marketing and sales strategies in the digital era.

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Digital Economy: Challenges and Development Risks

Fogel

Kliment’yeva

2021

Digital Technologies in the New Socio-Economic Reality

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Digital Era and Consumer Behavior on the Internet

Cited by 5 publications

References 8 publications

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

Consumer Behavior in the E - Commerce Era

Digital Economy: Challenges and Development Risks

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