Digital Disruption in Retailing and Beyond

Evanschitzky, Heiner; Bartikowski, Boris; Baines, Tim; Blut, Markus; Brock, Christian; Kleinlercher, Kristina; Naik, Parikshit; Petit, Olivia; Rudolph, Thomas; Spence, Charles; Velasco, Carlos; Wünderlich, Nancy V.

doi:10.15358/2511-8676-2020-4-187

Cited by 15 publications

(14 citation statements)

References 97 publications

(120 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This framework can be used for developing HAT to support job performance while addressing the impact on the employees' well-being. Previous studies providing R&D agenda for HAT generally focus on specific topics or tools such as performance of military [64], brain-computer interface [65], and retail business [66]. This study describes comprehensive employee well-being from the viewpoints of technology demand and job satisfaction.…”

Section: Discussionmentioning

confidence: 99%

Human Augmentation Technologies for Employee Well-Being: A Research and Development Agenda

Otsuki

Kishita

et al. 2022

IJERPH

View full text Add to dashboard Cite

The COVID-19 pandemic has changed the style of work. In adapting to the changing work environment, human augmentation technologies (HAT) can provide employees with new options to support their work. However, the agenda for research and development of HAT for the new normal is still unclear. In this study, we set two research questions: (i) what type of technology demand has emerged among employees due to the COVID-19 pandemic; and (ii) what is the nature of job satisfaction experienced by employees during the COVID-19 pandemic? This study aims to clarify the technology demand and job satisfaction of employees during the COVID-19 pandemic. We analyzed data from in-depth interviews with employees based on a grounded theory approach to answer the research questions and proposed an agenda for the research and development of HAT to enhance employees’ wellbeing in this new normal based on the crosspoint of technology demand and job satisfaction. The theoretical contribution of this study is the development of models of technology demand and job satisfaction of employees during the COVID-19 pandemic. The practical contribution is the development of a crosspoint framework to enable the development of HAT to support work while considering their impact on employees’ wellbeing.

show abstract

Section: Discussionmentioning

confidence: 99%

Human Augmentation Technologies for Employee Well-Being: A Research and Development Agenda

Otsuki

Kishita

et al. 2022

IJERPH

View full text Add to dashboard Cite

show abstract

“…The paper by (Evanschitzky et al, 2020) offers a review of digital transformation research with an emphasis on retailing and consumer-facing digital technology roles, such as customer journey management, on the one hand, evaluating the effect of sensory marketing and the use of service robots, on the other hand, and their strategic implications for business models such as sterilization.…”

Section: Impact Of Technology and Digital Innovationsmentioning

confidence: 99%

“…The best-practice examples demonstrate how to give their customers a high shopping experience; certain retailers have continued to benefit from the specific qualities of physical and digital touchpoints. While these two studies offer some answers to the above research questions, further study is needed to better understand the diverse consumer journeys of today and to deal effectively with the emerging digital touchpoints that will emerge in the future (Evanschitzky et al, 2020).…”

Section: Impact Of Technology and Digital Innovationsmentioning

confidence: 99%

“…There is a strong lack of understanding of how modern multisensory technologies could help to simulate service interactions through multisensory representation, with a focus on digital sensory marketing (Evanschitzky et al, 2020). Mani et al (2019) and Saroj (2018), also place importance on raising awareness amongst the target consumers about e-commerce.…”

Section: Lack Of Knowledge and Awarenessmentioning

confidence: 99%

See 1 more Smart Citation

Artificial Intelligence (AI) applications in on-line shopping in India

Ayse¹

2022

Afr. J. Mark. Manage.

View full text Add to dashboard Cite

Retailing in India has attracted many global players and has reached nearly 350 Billion USD according to KPMG in 2010. While the retail environment is experiencing a significant growth, Indian consumer tastes and preferences are also changing rapidly forcing retailers to grow in numbers and formats. Technological advances and expansion of internet have also paved the way for electronic retail channels. India, as an emerging economy, offers substantial opportunities for e-retailers. In addition, Internet shopping offering more flexibility, interactivity, customization and low risk during the pandemic reached remarkable popularity in the country. Particularly since the outbreak of Covid-19, major on-line sellers have been attracting more and more customers. In the light of growing on line shopping, retailers have embraced a variety of technologies to engage their customers during their on-line shopping experience. Artificial intelligence is an area which clearly facilitates this for the retailers. In this study, the aim is to better understand how use of artificial intelligence tools during on-line shopping leads to customer satisfaction and loyalty. The intent is to provide recommendations on the most effective Artificial Intelligence tools to use for decision makers at companies and retailers. The scope of the study is artificial intelligence tools used in-on line retail in India.

show abstract

“…As the acceptance of information and communication technologies creates disruption in purchase behavior, the building and sustaining of customer loyalty remains an ongoing challenge for retailers (e.g., Evanschitzky et al, 2020). Loyalty has been shown to affect important downstream outcomes (e.g., Evanschitzky et al, 2012;Love et al, 2016;Mende et al, 2015), and it has been suggested that finding new customers is costlier than retaining existing customers (e.g., Davis-Sramek et al, 2009).…”

Section: Introductionmentioning

confidence: 99%

Strengthening the satisfaction loyalty link: the role of relational switching costs

2021

Self Cite

View full text Add to dashboard Cite

The extant retail research has placed much emphasis on understanding customer switching and the concept of switching costs (SCs). However, the empirical evidence is inconclusive with respect to the moderating role of SCs in general and relational switching costs (RSCs) in particular. Therefore, this research focuses on the moderating role played by SCs on the satisfaction-loyalty link. Specifically, our study attempts to clarify the nonlinear moderating effect of RSCs. Furthermore, we investigate RSCs in greater depth, considering their two dimensions, brand relationship loss costs (BRLCs), and personal relationship loss costs (PRLCs). We find that there is an optimal level of BRLC whereas increasing PRLCs decreases the impact of satisfaction on loyalty in a linear manner, calling for a more nuanced assessment of this type of SC in future studies. Our findings contribute to a deeper understanding of the effectiveness of SCs as a retention strategy.

show abstract

Digital Disruption in Retailing and Beyond

Cited by 15 publications

References 97 publications

Human Augmentation Technologies for Employee Well-Being: A Research and Development Agenda

Human Augmentation Technologies for Employee Well-Being: A Research and Development Agenda

Artificial Intelligence (AI) applications in on-line shopping in India

Strengthening the satisfaction loyalty link: the role of relational switching costs

Contact Info

Product

Resources

About