Digital Diplomacy

Hayden, Craig

doi:10.1002/9781118885154.dipl0068

Cited by 7 publications

(10 citation statements)

References 25 publications

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“…Digital diplomacy suffers from definitional and conceptual ambiguity, with perspectives varying by discipline and their associated frameworks. One group of scholars ground their approaches in diplomacy studies but invoke broad, crossdisciplinary foci and their interaction with new technologies (e.g., Manor 2019;Bjola and Holmes 2015;Hayden 2018). In contrast, digital diplomacy can be associated with more specific practices like international public relations (Manor and Segev 2015).…”

Section: Digital Diplomacymentioning

confidence: 99%

“…Digital diplomacy may alternatively stand apart from public diplomacy as it is traditionally understood. In this view, participatory communication technologies and the agency they supply to global citizens as participants in international relations demand the analysis of digital diplomacy as qualitatively new (Hayden 2018). An affordances perspective has rarely been applied to digital diplomacy, but the concept serves as an effective mechanism by which to distinguish its activities and thus conceptual significance.…”

Section: Technological Affordances and Digital Diplomacy As A Novel Phenomenonmentioning

confidence: 99%

“…Notable exceptions that do consider incisively technological affordances in the context of digital diplomacy includeManor (2019),Hayden (2018),Pamment (2016), andHayden et al (2013). These do not, however, concentrate on the ability of affordances to engender novel activities.…”

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confidence: 99%

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Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?

Mazumdar

2021

Place Brand Public Dipl

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Digital public diplomacy or digital diplomacy can be viewed as an Internet-based amplification of public diplomacy activities or as a novel set of practices enabled by participatory communication technologies. This tension is addressed through thematic content analysis of the Facebook posts and tweets of six actors. Results indicate that although the vast majority of the digital diplomacy could be classified according to Cull's taxonomy of public diplomacy activities (The ANNALS of the American Academy of Political and Social Science 616: 31-54, 2008), several posts and tweets could not be well placed into the taxonomy. An exploratory technological affordances approach locates four novel activities: engagement-promotion, routine lifestyle diplomacy, personal reaction/reflection diplomacy and Internet meme diplomacy. These are proposed as a standalone public diplomacy activity classification, social digital media diplomacy. The study also supplies evidence for differentiating digital diplomacy actors prior to analysis of activities: two US, two Swedish and two Indian actors are distinguished according to perceived stance toward participatory digital culture and ostensible emphases placed on cultural diplomacy and establishing conversation with publics. Implications from the perspectives of communication and international relations are discussed.

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Section: Digital Diplomacymentioning

confidence: 99%

Section: Technological Affordances and Digital Diplomacy As A Novel Phenomenonmentioning

confidence: 99%

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Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?

Mazumdar

2021

Place Brand Public Dipl

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“…A new challenge for foreign policy makers is to accept technology as a leading factor towards new forms of public action that influences the way countries implement their foreign policy strategies. These new approaches in diplomatic communication are called digital diplomacy (Hayden, 2018). Digital diplomacy or eDiplomacy refers to the use of the Internet and information and communication platforms (social media, social networks and mobile applications) to help achieve foreign policy objectives (Natarajan, 2014).…”

Section: The Role Of Soft Power and Digital Tools Within Public Diplomacymentioning

confidence: 99%

The use of soft power in digital public diplomacy

Kos-Stanišić

Car

2021

Polit. misao (Online)

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The focus of this comparative study is on the use of soft power in the digital‎ public diplomacy of two Global South players, Brazil and India, in EU member‎ states. The main objective of this research is to find out how their embassies‎ use digital diplomacy in communication through their official websites‎ and to identify which soft power resources they dominantly use. Quantitative‎ content analysis and thematic analysis were used to analyze the categories and‎ subcategories on the main menu and special banners on each embassy’s home‎ page, and the associated content. Unlike the Indian embassies, which fully‎ embraced digital diplomacy 2.0, the Brazilian embassies do not utilize the full‎ potential of digital diplomacy and primarily remain reliant on websites only.‎ According to this research, the Brazilian embassies in the EU use film as a‎ dominant soft power resource in their digital diplomacy, while the Indian embassies‎ use yoga as a powerful diplomatic tool. Still, both approaches are not‎ enough to attract European publics. There remains a lot of space for improvement‎ and better usage of soft power resources and digital public diplomacy‎ potentials in communicating the powers of Brazil and India in EU countries.‎

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“…In the age of globalization and the dominance of digital technologies, public diplomacy is no longer the prerogative of politicians as the number of agents of influence is constantly increasing. As Dev Lewis (2014) remarks, "already non-state actors -individuals, companies, NGOs, terrorists -are using digital tools and growing more powerful and active in shaping international affairs. Governments and diplomats no longer have a monopoly over international relations."…”

Section: Introductionmentioning

confidence: 99%

Digital diplomacy: international experience and ukraine’s perspectives

Mytsyk¹

2022

Studia Politologica

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In the age of globalization and the dominance of digital technologies, public diplomacy is no longer the prerogative of politicians, as the number of agents of influence is constantly increasing. Openness and publicity dictate new rules of the political game and, accordingly, make new demands on public diplomacy of the state. In light of the global Covid-19 pandemic, digital technologies are becoming especially relevant, strengthening the importance of digital diplomacy as the newest direction of public diplomacy. The purpose of this paper is to study the international experience of integrated inclusion of digital diplomacy into the arsenal of public diplomacy and the opportunities and problems to apply that experience for the digitalization of Ukrainian public diplomacy. The need to understand digital diplomacy is determined by a number of factors, in particular, increasing information flows, the inclusion of diplomatic communication in the global context of networking, the use of new communication channels and tools as well as its intensity, and the emergence of new types of influence on the audience in diplomatic practice. The experience of the leading world’s democracies shows the potential of digital diplomacy as a strategic resource for promoting national interests and implementation of diplomatic tasks and state political doctrine. The essence of the cultural and political dimension of digital diplomacy is that the use of the latest information and communication tools in the foreign policy area contributes to strengthening the attractive image of the political culture of the state, ensuring the main goals of the country’s economy in the world economic space, as well as the promotion of national identity abroad. Digital diplomacy is a tool for spreading democratic values worldwide that creates a basis for global unity. Opportunities for the development of "digital diplomacy" in Ukraine seem to be limited by the lack of national information and communication strategy, the shortage of trained professionals, and a number of risks inherent in working on the Internet. Nevertheless, digital diplomacy in Ukraine is actively developing, involving more and more stakeholders in the process of information exchange. That is facilitated by the very nature of social media, which, like any living organism, is constantly evolving.

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Digital Diplomacy

Cited by 7 publications

References 25 publications

Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?

Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?

The use of soft power in digital public diplomacy

Digital diplomacy: international experience and ukraine’s perspectives

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