2016
DOI: 10.1525/cmr.2016.58.3.5
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Digital Data Streams: Creating Value from the Real-Time Flow of Big Data

Abstract: There is no escaping the Big Data hype. Vendors are peddling Big Data solutions; consulting firms employ Big Data specialists; Big Data conferences are aplenty. There is a rush to extract golden nuggets (of insight) from mountains (of data). By focusing merely on the mountain (of Big Data), these adventurers are overlooking the source of the revolution-namely, the many digital data streams (DDSs) that create Big Data-and the opportunity to improve real-time decision making. This article discusses the character… Show more

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Cited by 135 publications
(118 citation statements)
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References 12 publications
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“…The conventional e-commerce model is straightforward: It focusses on buyer and seller transactions and therefore, is constrained in terms of value delivery. E-commerce deals are highly efficient, and most importantly, provide cost advantages to suppliers and customers [28]. Digital innovators also provide customer value from collecting and evaluating sensor data, business model innovations, etc.…”
Section: Digital Innovations To Extend Traditional E-commercementioning
confidence: 99%
See 1 more Smart Citation
“…The conventional e-commerce model is straightforward: It focusses on buyer and seller transactions and therefore, is constrained in terms of value delivery. E-commerce deals are highly efficient, and most importantly, provide cost advantages to suppliers and customers [28]. Digital innovators also provide customer value from collecting and evaluating sensor data, business model innovations, etc.…”
Section: Digital Innovations To Extend Traditional E-commercementioning
confidence: 99%
“…The transformation from e-commerce to digital commerce relies upon the exploitation of digital data streams, that is, the continuous flow of digital codes generated by humans or machines. New information services can be offered to users by gathering and processing of digital data streams [28].…”
Section: Digital Innovations To Extend Traditional E-commercementioning
confidence: 99%
“…The adoption of digital technologies, however, does not only entail formalizing, digitizing and optimizing organizational processes but rather entails broader organizational change processes in which organizations develop new capabilities and augmented business models to seize business opportunities in the digital realm (Andal-Ancion, Cartwright, & Yip, 2003;Pigni, Piccoli, & Watson, 2016). It impacts how organizations operate and interact with their environments.…”
Section: Organizational Environments: Affecting Organizational Changementioning
confidence: 99%
“…DDSs allow managers to dissect events in real-time, to shorten the decision cycle, and deepen understanding of customers at the same time. A DDS enables every asset to stream data about its current state and for the asset to be potentially controlled remotely [11].…”
Section: Figure 1: Containerization Innovationmentioning
confidence: 99%