“…Local politicians' expertise with social media might provide a distinct model and approach based on local wisdom. Social media is used to create a self-image by political actors (Abdillah & Zulhazmi, 2021), branding (Anshari & Prastya, 2014), advocacy organizations (Hestres, 2015), political engagement (Olofinlua, 2020), imagined audience (Marwick & Boyd, 2011), protest actions (Theocharis et al, 2015), negotiations (Dumitrica & Felt, 2020), activist toolkits (Youmans & York, 2012), and communications to supporters and donations (Ardha, 2014). Social media Platforms can be popularly used by political actors: Twitter (Fatanti, 2014;Rindu et al, 2020), Instagram (Dhara et al, 2020;Lestari et al, 2018), Facebook (Harisah, 2019;Suratno et al, 2020), dan Youtube (Arofah, 2015;Wirga, 2016).…”