Digital channels diminish SME barriers: the case of the UK

Stankovska, Ivana; Josimovski, Saso; Edwards, C.

doi:10.1080/1331677x.2016.1164926

Cited by 45 publications

(34 citation statements)

References 62 publications

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“…The more expenditure on advertising the better the profits achieved in business. The results were in line with some studies that reported that a business that does not advertise may not produce outstanding results [26,38].…”

Section: Resultssupporting

confidence: 92%

The Factors Influencing SMEs Growth in Africa: A Case of SMEs in Zimbabwe

Njanike¹

2020

Regional Development in Africa

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Today Africa reports high levels of unemployment among other social issues causing governments' instability and low economic growth. Brain drain, low gross domestic product (GDP) per capita and growth reported across the continent requires an initiative on driving entrepreneurship development. The study seeks to investigate the determinants of small to medium enterprises (SMEs) growth in developing countries with a special focus on Zimbabwe. Informed by literature, the Zimbabwe Finscope Business Consumer Survey (2012) data was used to run a linear programming model regression analysis on the factors influencing SMEs profitability in that country. The study found that number of business units, education level, business type, family run businesses, expertise, licenced, advertising and bank account were significant in influencing SMEs profitability. The results will assist policymakers, development partners, entrepreneurs and other stakeholders. The insight can also be useful to venture capitalists, investment banks, investors and other financiers. There is need to support the millions of SMEs and future entrepreneurs in improving the regulatory and business environment, improving institutional support systems, promoting technology transfers, innovations and improving productivity.

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Section: Resultssupporting

confidence: 92%

The Factors Influencing SMEs Growth in Africa: A Case of SMEs in Zimbabwe

Njanike¹

2020

Regional Development in Africa

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“…Digital marketing tidak hanya mampu menjadi sebuah media untuk menjalin konektivitas antar customer dan antara customer dengan produsen atau penjual, namun juga mampu menjadi distribution channel yang efektif. Saluran digital, menurut Stankovska et al (2016) sangat efektif menjadi strategi marketing UKM.…”

Section: Pembahasan Digital Marketing Dan Kinerja Pemasaranunclassified

Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran

Sidi

Yogatama

2019

IQTISHODUNA

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Today's world has been facing a new era that emphasizes every creative industry to overcome information technology, especially for selling and marketing needs, namely the digital era. In this era of disruptive technology, company size cannot be guaranteed, so that the creative industries processing waste and used goods can take this opportunity to penetrate domestic and international markets. The success of innovative products penetrating the global market will provide enormous benefits for the industries that show one of marketing performance, especially if it is balanced by high intellectual capital. The purpose of this study is to determine the direct and indirect effects of digital marketing on the marketing performance of creative industries processing waste and used goods through intellectual capital. The population of this research is the entire creative industries entrepreneurs processing waste and used products in Malang town whose numbers are unknown. The research sample of 150 respondents was selected through accidental-purposive-sampling technique. Quantitative primary data were collected through questionnaire surveys and analysed using path analysis. The results showed that digital marketing has direct and indirect effects on marketing performance through intellectual capital as an intervening variable which these effects are positive and significant

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“…Sabaitytė et al (2019) likewise state that if the goal is to increase companies' competitiveness and execute effective marketing activities, it is important to identify the signifi cant elements of virtual customer behavior and infl uence their purchasing decisions. A globaly renowned studies (Stankovska et al, 2016;Nurita & Lundia, 2017;Kotler et al, 2017) identify the effort of companies to overcome barriers, accept progress, make use of the potential of digital channels, particularly social media, and to accept the standardized, interactive, and ubiquitous tools and technologies of Marketing 4.0.…”

Section: Marketing and Its Trend Toolsmentioning

confidence: 99%

Marketing tools in the era of digitization and their Use in Practice by Family and other Businesses

Petrů¹,

Kramoliš²,

Stuchlík³

2020

E+M

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This article addresses Marketing 4.0 as an exceptionally dynamic fi eld for company competitiveness that is evolving rapidly. The main goal of this article is to evaluate and compare the overall level of use of modern marketing tools in practice by family and non-family businesses, and subsequently to measure the dependence between the extent of Marketing 4.0 activities and number of employees, volume of sales, fi eld of business, and year the company was established. Primary and secondary data was analyzed using basic and advanced statistical methodologies, including the testing of six hypotheses. The study showed that for both family and non-family businesses there has not been any signifi cant increase in overall marketing vitality in the years studied. Indeed, the long-term focus of companies on values provided to customers and relationships with customers was confi rmed. The results further showed that from the perspective of marketing vitality, one of the currently more signifi cant weaknesses of smaller companies in particular of both family and non-family types is a missing or insuffi cient strategy for realization of marketing activities. This study confi rms the dependence of the level of overall marketing vitality on sales volume and company size by number of employees, but on the other hand no dependence was proven between marketing vitality on fi eld of business or year company established. This study evaluates the liminality and states that family businesses above all others address what is for them the more important strategic question, namely that of succession. The study is unique in that it compares the results of three studies carried out between 2016 and 2019. The context of this study is framed by an appeal to eliminate barriers to change and rapid response by companies to the needs, requirements, and expectations of customers operating in the online world.

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Digital channels diminish SME barriers: the case of the UK

Cited by 45 publications

References 62 publications

The Factors Influencing SMEs Growth in Africa: A Case of SMEs in Zimbabwe

The Factors Influencing SMEs Growth in Africa: A Case of SMEs in Zimbabwe

Mediasi Intellectual Capital atas Pengaruh Digital Marketing Terhadap Kinerja Pemasaran

Marketing tools in the era of digitization and their Use in Practice by Family and other Businesses

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