Digital challenges for creative industries: case of opera

Trubnikova, Nina; Tsagareyshvili, Severyan

doi:10.1051/shsconf/202111401008

Cited by 3 publications

(6 citation statements)

References 10 publications

(2 reference statements)

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“…This study's findings demonstrate a high demand for opera artists and opera companies to upgrade their skills to digital skills related to online performances. The findings of this study reveal the importance of the digital skills for both opera artists and opera companies as a key factor for effective operation in the era Covid-19 (Trubnikova & Tsagareyshvili, 2021;Faber, Coetzee & Munro, 2021). Opera artists and opera companies' success during the pandemic relies fundamentally on online performances.…”

Section: Discussionmentioning

confidence: 86%

“…Digital transformation theory examines how digital transformation is experienced, with a specific focus on certain members of the opera industry, and uses the concept of digital technology as a lens through which digital transformation can be understood (Ford & Mandviwalla, 2020;Yende, 2021). Digitisation of the opera industry is crucial for various reasons, including the stability of the theatre (Weinberg, Otten, Orbach, McKenzie, Gil, Chisholm & Basuroy, 2021;Trubnikova & Tsagareyshvili, 2021). Hence, Trubnikova & Tsagareyshvili, 2021:7) states that:…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…The study revealed that opera industry worldwide has been experiencing several challenges in producing and reaching audiences during the pandemic. These challenges are attributed to the lack of digital skills such as digital marketing, gaming, programming, video and sound editing skills which are essential for producing online content and reaching audiences during the pandemic (Webb & Layton, 2022;Trubnikova & Tsagareyshvili, 2021;Yende, 2021). It is inevitable that this dispensation has forced opera artists to learn new digital skills to survive in the digital era.…”

Section: Data Acquired From Existing Literaturementioning

confidence: 99%

“…Online performances have replaced theatrical live performances and benefitted many opera companies during the pandemic. Through digital technologies, opera companies attracted new audiences across the country (Trubnikova & Tsagareyshvili, 2021).…”

Section: Data Acquired From Existing Literaturementioning

confidence: 99%

“…Demand for digital skills to support online performance soared and skills such as digital marketing, gaming, programming and technological skills for virtual performances and online became essential for opera artists to study (Trubnikova & Tsagareyshvili, 2021;Rambarran, 2021;Yende, 2021). This study was motivated by existing studies highlighting that it is important for opera artists and the opera industry to acquire digital skills as part of their careers (Park, 2021;Yende, 2021).…”

Section: Introductionmentioning

confidence: 99%

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The Quest for New Digital Skills for Opera Artists and Opera Companies during the Covid-19 Pandemic

Yende¹

2022

Preprint

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The coronavirus 2019 (Covid-19) pandemic has emerged as a global phenomenon that significantly affects almost all sectors, irrespective of whether they have a well-established economic system. The inception of COVID-19 pandemic has increased and accelerated the demand for opera industry embrace digit technology to continue to produce performances and reach audiences. The brutality of the Covid-19 pandemic has affected most sectors, and opera artists are significantly affected in the Global South. South Africa, among others, is at the receiving end. The Covid-19 pandemic has wreaked havoc and exacerbated the existing vulnerability of opera artists. Opera artists have difficulty obtaining employment and finding funding for performing arts organisations have caused seriously challenged opera artists to survive during the Covid-19 pandemic. This study is aimed to examine the quest for new digital skills for opera artists and opera companies during the Covid-19 pandemic. A qualitative research method was adopted using interviews with opera artists, selected retired opera practitioners and managers of opera companies. In this study, scholarly documents were reviewed to yield trustworthy findings. The findings demonstrate a high demand for opera artists to upgrade their current skills to meet the demand for digital skills. This demand for digital skills is partially attributable to the closed and suspension of live theatre performances due to the Covid-19 pandemic. The findings also reveal that digital connectivity in the performing arts sector become an essential driver of economic growth. This study concludes by affirming that digital skills are key skills required for resuscitating the opera industry.

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Section: Discussionmentioning

confidence: 86%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Data Acquired From Existing Literaturementioning

confidence: 99%

Section: Data Acquired From Existing Literaturementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Quest for New Digital Skills for Opera Artists and Opera Companies during the Covid-19 Pandemic

Yende¹

2022

Preprint

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A Perspective on the Opera Audience of the 21st Century

Radu-Giurgiu¹

2022

Studia UBB Musica

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"When it comes to contemporary audience of the opera, we have in mind a multitude of individuals with extremely diverse and heterogeneous cultural backgrounds, very different tastes and expectations related to the show and to the artists who perform on stage. Perhaps the famous Italian loggionisti who once made up the dreaded galleries, although still present, are no longer as influential as in the past centuries; and the splendid euphoria of the opera lovers from the 1950s and 1960s has faded. The extremely refined and knowledgeable elite is also becoming less numerous. But Opera still incites the interest of the public and arouses passions at the same time. Who is today's audience and what makes them attend and influence the Opera show? What are the managerial strategies for attracting new audience to the auditorium? The social distancing and the restricted access of the public in the performance halls during the recent coronavirus pandemic is also highlighted in the article. Keywords: Opera Audience, 21st Century, communication, audience reception "

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The Interaction of Media and Wagner's Ring in A Modern Perspective

Wang

2024

EHSS

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The research comprehensively explores the profound impact of media advancements on opera, particularly focusing on Richard Wagner's Der Ring des Nibelungen. It reveals how recording technology has revolutionized opera's accessibility and experience. This transformation has democratized the art form, extending its reach beyond elite circles to a global audience. In terms of production and promotion, the study highlights how Wagner's operas have adeptly utilized evolving media forms, ranging from print to digital platforms. This approach has significantly expanded the operas' global presence, fostered wider appreciation and facilitating cross-cultural musical exchange. Wagner's proactive promotional strategies, coupled with extensive media coverage, have played a pivotal role in this expansion. Moreover, the research delves into the influence of Wagner's operas in the realm of cinema. It illustrates how Wagner's thematic compositions and leitmotif technique have not only inspired film scores but also influenced narrative structures, showcasing the operas' cross-medium impact on cinematic arts. However, this media evolution also presents challenges. Key among these is maintaining the artistic integrity of operatic works in a fast-paced media landscape and balancing the preferences of diverse audience demographics. Additionally, the shift towards digital formats, while beneficial for accessibility, poses the risk of diminishing the immersive sensory experience traditionally associated with live opera performances. In essence, the study underscores the significant role of media advancements in reshaping the opera world, highlighting both the opportunities and challenges these changes bring to the promotion and experience of operatic works.

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Digital challenges for creative industries: case of opera

Cited by 3 publications

References 10 publications

The Quest for New Digital Skills for Opera Artists and Opera Companies during the Covid-19 Pandemic

The Quest for New Digital Skills for Opera Artists and Opera Companies during the Covid-19 Pandemic

A Perspective on the Opera Audience of the 21st Century

The Interaction of Media and Wagner's Ring in A Modern Perspective

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