2023
DOI: 10.2139/ssrn.4459976
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Digital Banking Ecosystem: A Study among Self-Help Groups in Rural India

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“…The primary objective of this research study was to examine the factors influencing the adoption of digital banking by self-help groups (SHGs) amid the COVID-19 pandemic (Singh, 2023). Employing a mixed-methods design, the study incorporated Google Trends Analysis (GTA) to discern the evolving trends and future prospects of banking support for SHGs.…”
Section: Review Of Literaturementioning
confidence: 99%
“…The primary objective of this research study was to examine the factors influencing the adoption of digital banking by self-help groups (SHGs) amid the COVID-19 pandemic (Singh, 2023). Employing a mixed-methods design, the study incorporated Google Trends Analysis (GTA) to discern the evolving trends and future prospects of banking support for SHGs.…”
Section: Review Of Literaturementioning
confidence: 99%