Digital audiences of union organising: A social media analysis

Panagiotopoulos, Panos

doi:10.1111/ntwe.12184

Cited by 9 publications

(11 citation statements)

References 46 publications

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“…Empirical evidence suggests that digital platforms can benefit trade unionism in many ways (see Geelan & Hodder, 2021). For instance, Panagiotopoulos' (2021) study of the Twitter activities of 33 trade unions in the UK finds that social media can help extend the network of communication beyond people with a clear, expected, and immediate interest, thereby strengthening the power of union engagement, recruitment, and mobilization.…”

Section: Research Background and Literature Reviewmentioning

confidence: 99%

“When nobody listens, go online”: The “807” labor movement against workplace sexism in China's tech industry

Liu

2022

Gender Work & Organization

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An online petition, signed by more than six thousand Chinese tech workers in August 2021, is the latest example of an online labor movement in the authoritarian context of China. Combining interviews and publicly available information, this article provides a descriptive account of an activist movement, explains workers' demands, and discusses the characteristics of online labor activism. It explores how Chinese tech workers fight collectively against a gender‐discriminatory workplace culture as they strive to bring justice to a sexual crime victim without affiliating themselves with official political organizations. The research findings suggest that while rising feminist consciousness has the potential to motivate collective action by workers, such motivation is highly dependent upon individual experiences at work and tends to be event‐based and of limited continuity. It argues that rising awareness of women's rights provides a new kind of legitimacy to labor activism, and a new way to express labor concerns in a context of increased criminalization of labor organizational activities in China today.

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Section: Research Background and Literature Reviewmentioning

confidence: 99%

“When nobody listens, go online”: The “807” labor movement against workplace sexism in China's tech industry

Liu

2022

Gender Work & Organization

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“…Twitter) to recruit supporters for industrial actions (e.g. Pasquier et al 2020;Pasquier and Wood 2020;and Panagiotopoulos 2021).…”

Section: Precarious Workers' Initiatives Communicative Practices and ...mentioning

confidence: 99%

Advancing Workers’ Rights in the Gig Economy through Discursive Power: The Communicative Strategies of Indie Unions

Però

Downey

2022

Work, Employment and Society

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Finding limited representation in established unions, a growing number of precarious and migrant workers of the gig economy have been turning to self-organization. Yet little is known about how these workers can compensate for their lack of material resources and institutional support and negotiate effectively with employers. Drawing on interviews, frame, and content analysis grounded in ethnographic research with the precarious and migrant workers of British ‘indie’ unions, we examine the significance of self-mediation practices in facilitating effective negotiations. We find that the effectiveness of campaigns can be enhanced by strategically integrating vibrant direct action of workers and allies with self-mediated messages, which are framed to resonate with the general public and mainstream media – a practice that we call communicative unionism. These findings extend labour movement scholarship by showing the analytical importance of considering workers’ discursive power-building practices. They also contribute to addressing social movement studies’ historical neglect of workers’ collective engagements with employers.

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“…Ayrıca işçi sendikalarının videolar ile gençleri hedefledikleri ve beyaz yakalı işçi sendikalarının YouTube'u imaj yönetimi için kullandıkları belirlenmiştir. Panagiotopoulos (2021), sendikaların dijital takipçilerini incelemekte ve bu grubun özelliklerinin örgütlenme pratiğini nasıl etkilediğini açıklamaktadır. Araştırma ile ilgili veri otuz üç İngiliz işçi sendikasının Twitter hesabından toplanmıştır.…”

Section: İşçi̇ Sendi̇kalari Ve Sosyal Medyaunclassified

Eski̇ Köye Yeni̇ Adet: Youtube Üzeri̇nde İşçi̇ Sendi̇kalari

Seçer

Denizli

2022

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Toplum yaşamında eğitim, pazarlama gibi çeşitli alanlarda sosyal medya uygulamaları giderek daha fazla kullanılmaktadır. İşçi sendikaları da üyeleri ile iletişim kurmak ve kamuoyuna duyurular yapmak için sosyal medyayı kullanmaktadır. İşçi sendikalarının üye kaybı nedeniyle sendikal kriz içinde oldukları belirtilmektedir. Bu nedenle sendikaların hem eski üyelerini yeniden kazanmaları hem de üye olmaya sıcak bakmayan kesimlerden yeni üyelere ulaşmaları gerektiği belirtilmektedir. İşçi sendikalarının bu amaçla sosyal medyayı kullanmalarının yararlı olacağı ileri sürülmektedir. Araştırma kapsamında öncelikle ülkemizdeki 3 konfederasyona bağlı işçi sendikalarının YouTube kanalları incelenmiştir. Daha sonra Petrol İş sendikasının YouTube kanalındaki videolar konuları ve zaman boyutunda analiz edilmiştir. YouTube kanalındaki videoların kamuoyunu bilgilendirme, kamuoyu oluşturma, destek, haklar, faaliyetlerin tanıtımı, grev, kutlama, konuşma, kadınlara yönelik şiddetle mücadele, örgütlenme, tanıtım ve protesto konuları şeklinde sınıflandırılmıştır. Kanaldaki videoların büyük ölçüde mevcut üyelere yönelik olduğu belirlenmiştir. Videoların zaman içerisinde çeşitlendiği görülmektedir.

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Digital audiences of union organising: A social media analysis

Cited by 9 publications

References 46 publications

“When nobody listens, go online”: The “807” labor movement against workplace sexism in China's tech industry

“When nobody listens, go online”: The “807” labor movement against workplace sexism in China's tech industry

Advancing Workers’ Rights in the Gig Economy through Discursive Power: The Communicative Strategies of Indie Unions

Eski̇ Köye Yeni̇ Adet: Youtube Üzeri̇nde İşçi̇ Sendi̇kalari

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