2020
DOI: 10.1177/0008125620931859
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Digital Artifacts in Industrial Co-creation: How to Use VR Technology to Bridge the Provider-Customer Boundary

Abstract: Industrial co-creation projects are often complex and ambiguous, involving high levels of interpretive uncertainty over processes and outcomes. To boost the effectiveness of such projects, firms have increasingly adopted virtual reality (VR) technology and have experienced unique benefits by utilizing digital artifacts—interactive objects in digital environments, such as factory installation layouts or design visualizations. This article provides case evidence demonstrating how VR-enabled digital artifacts sup… Show more

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Cited by 31 publications
(28 citation statements)
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“…The orange cluster groups those studies dealing with digital technologies and their instrumental role in enabling industrial co‐creation practices in business‐to‐business contexts (Kostis & Ritala, 2020), stimulating knowledge exchanges (Boeker et al, 2019; Forman & Zeebroeck, 2019; Trantopoulos et al, 2017), inducing adoption of business model portfolios strategies (Alshawaaf & Lee, 2020; Li, 2020; Parmentier & Mangematin, 2014), unveiling the mechanisms to trigger growth through rapid scaling (Huang et al, 2017), and shedding light on the performance outcomes related to ICT implementation (Millán et al, 2019).…”
Section: Digital Transformation and Innovation Management: Opening Upmentioning
confidence: 99%
“…The orange cluster groups those studies dealing with digital technologies and their instrumental role in enabling industrial co‐creation practices in business‐to‐business contexts (Kostis & Ritala, 2020), stimulating knowledge exchanges (Boeker et al, 2019; Forman & Zeebroeck, 2019; Trantopoulos et al, 2017), inducing adoption of business model portfolios strategies (Alshawaaf & Lee, 2020; Li, 2020; Parmentier & Mangematin, 2014), unveiling the mechanisms to trigger growth through rapid scaling (Huang et al, 2017), and shedding light on the performance outcomes related to ICT implementation (Millán et al, 2019).…”
Section: Digital Transformation and Innovation Management: Opening Upmentioning
confidence: 99%
“…In the same manner, sensors and machine vision can track the deterioration of tools in the machining process and support quality inspections of product components (Anderl, 2015;Lins et al, 2020;Moru and Borro, 2020). Finally, visualisation technologies enable employees to interact with a virtual object or process that is connected to the physical world (Kostis and Ritala, 2020). Overall, these software components, by improving the digitalto-physical transfer capability and extending connectivity aimed at sharing information can reduce information asymmetry in the SC at the production process level and simplify its monitoring and analysability (B€ uy€ uk€ ozkan and G€ oçer, 2018;Fatorachian and Kazemi, 2020).…”
Section: Technology Subsets In the Digital Transformation Of Scsmentioning
confidence: 99%
“…flexible manufacturing). Buyers have a remote access to configure smart products and services according to their required specifications, and can create prototypes, for example with the use of VR technology (Kostis & Ritala, 2020). In purchasing and sales, chatbots allow for personalized and real-time communications in RFI processes and sales transactions, while automated negotiation systems and pricing systems use ML methods to factor in supplier-specific information (Schulze-Horn et al, 2020).…”
Section: Ai Creates Value For Business Customers and Supply Chain Par...mentioning
confidence: 99%