Digital Advertising to Children

Radesky, Jenny; Chassiakos, Yolanda Linda Reid; Ameenuddin, Nusheen; Navsaria, Dipesh

doi:10.1542/peds.2020-1681

Cited by 91 publications

(95 citation statements)

References 43 publications

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“…Advertising firms formulate several marketing strategies by using advertising appeals that significantly increase children' well-being (Radesky et al, 2020). Marketing researchers suggested that advertising makes children aware of the new products available in the market (De-Pauw, 2019).…”

Section: Introductionmentioning

confidence: 99%

Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition

Mehmood

Gulzar

2021

GSSR

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This research study aimed to examine the effect of advertisement appeals on the psychological well-being of children and assess the moderating role of disposition in the relationship of children's psychological well-being and advertisement appeals. The study was conducted by using primary data. Data was collected through the survey conducted in three-time lags from the children of age ranging from 8 to 12 years. A self-administered questionnaire was distributed among a sample of 578 children. For the selection of sample nonprobability, convenience sampling technique was employed, whereas descriptive and inferential statistical tools were utilized for the data analysis with the help of statistical packages for social sciences (SPSS) and analysis of moment structure (AMOS) version 23. Research findings showed that advertising appeals have a significant positive effect on the psychological well-being of children. Furthermore, disposition positively moderates the relationship between advertising appeals and the psychological well-being of the children.

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Section: Introductionmentioning

confidence: 99%

Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition

Mehmood

Gulzar

2021

GSSR

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“…Such interventions focusing on teaching critical viewing skills and skepticism of food advertising have resulted in only minor increases in self-reported skepticism of ads in children 8 years and older [52,53]. Further, research has shown that even when older children and teenagers are able to accurately recognize advertising, they are often unable to resist its influence when embedded in personalized content and trusted social media networks [54], underscoring the critical importance of policy solutions.…”

Section: Discussionmentioning

confidence: 99%

Understanding the Extent of Adolescents’ Willingness to Engage With Food and Beverage Companies’ Instagram Accounts: Experimental Survey Study

Lutfeali¹,

Ward²,

Greene³

et al. 2020

JMIR Public Health Surveill

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Background Social media platforms have created a new advertising frontier, yet little is known about the extent to which this interactive form of advertising shapes adolescents’ online relationships with unhealthy food brands. Objective We aimed to understand the extent to which adolescents’ preferences for Instagram food ads are shaped by the presence of comments and varying numbers of “likes.” We hypothesized that adolescents would show the highest preferences for ads with more “likes” and comments. We predicted that these differences would be greater among adolescents who were “heavy social media users” (ie, >3 hours daily) vs “light social media users” (ie, <3 hours daily). Methods We recruited Black and non-Latinx White adolescents (aged 13-17 years; N=832) from Dynata, a firm that maintains online participant panels. Participants completed an online survey in which they were randomized to view and rate Instagram food ads that either did or did not show comments. Within each condition, adolescents were randomized to view 4 images that had high (>10,000), medium (1000-10,000), or low (<100) numbers of “likes.” Adolescents reported ad preferences and willingness to engage with the brand. Results Adolescents rated ads with medium or high numbers of “likes” higher than ads with few “likes” (P=.001 and P=.002, respectively). Heavy social media users (>3 hours/day) were 6.366 times more willing to comment on ads compared to light users (P<.001). Conclusions Adolescents interact with brands in ways that mimic interactions with friends on social media, which is concerning when brands promote unhealthy products. Adolescents also preferred ads with many “likes,” demonstrating the power of social norms in shaping behavior. As proposed in 2019, the Children’s Online Privacy and Protection Act should expand online advertising restrictions to include adolescents aged 12 to 16 years.

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“…These findings suggest that the presence of commercial breaks require children to constantly disengage and re-engage their attention to the screen, promoting a reactive style of attention and making it particularly difficult for young viewers to link concepts together and extract meaning from programming (Valkenburg & Vroone, 2004). This is especially problematic given that modern web-based video content is often free of charge when advertisements are introduced, requiring user subscriptions to avoid commercial content (Radesky et al, 2020), which in the long term could lead to increased socio-economic disparities in attention as a result.…”

Section: Attention Engagement During Television Viewingmentioning

confidence: 99%

A Review of Evidence on the Role of Digital Technology in Shaping Attention and Cognitive Control in Children

Vedechkina¹,

Borgonovi²

2020

Preprint

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The role of digital technology in shaping attention and cognitive development has been at the centre of public discourse for decades. The rapid evolution of the technological landscape in recent years has made it increasingly difficult to study how digital devices might interact with cognition in a way that directly informs the present generation of media users. The current review presents findings from three main bodies of evidence on the implications of technology use for attention and executive functions: television, video games, and digital multitasking with the aim of identifying key lessons from prior research for the current generation of digital users. In particular, the lack of scientific consensus on whether digital technologies are good or bad for children reflects that effects depend on users’ characteristics, the form digital technologies take, the circumstances in which use occurs and the interaction between the three factors. Some features of digital media may be particularly problematic, but only for certain users and only in certain contexts. Similarly, individual differences mediate how, when and why individuals use technology, as well as how much benefit or harm can be derived from its use. We discuss the importance of leveraging existing knowledge and integrating past research findings into a broader theoretical framework in order to guide emerging technology-based research. We end with a discussion of some of the challenges and unaddressed issues in the literature, and propose directions for future research.

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Digital Advertising to Children

Cited by 91 publications

References 43 publications

Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition

Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition

Understanding the Extent of Adolescents’ Willingness to Engage With Food and Beverage Companies’ Instagram Accounts: Experimental Survey Study

A Review of Evidence on the Role of Digital Technology in Shaping Attention and Cognitive Control in Children

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