Digital Advertising Practices and its Impacts on Students

Abstract

The subject of this chapter is the universities listed on the website of the Council of Higher Education in Turkey. This study aims to reveal the importance of digital advertising in these universities. In this study, firstly, the websites of these universities were examined. Secondly, the social networking and mobile applications listed in these websites were examined. The results of the current study states those Turkish universities' efforts are inadequate. This is clearly seen in mobile application and video sharing tendencies. Although most of them use social networking websites, the contents of their profiles are not attractive enough to draw the attention of young people. Therefore, special interest has to be given to content management on social networking profiles.

Investigating the Impact of Social Network Marketing on the Bank Customers’ Profitability

“…Online social networking offers the benefits of interacting with two-way communication with customers. In other words, online advertising can provide more and better information about products and services and create a two-way communication with customers (Kircova and Cinar 2015). Thus, a bank can easily have access to the information about customer opinions and views about its brand and service features (Khraim and Alkrableih 2015).…”