Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication

Tang, Chuanyi; Guo, Lin

doi:10.1007/s11002-013-9268-8

Cited by 91 publications

(54 citation statements)

References 24 publications

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“…;Sonnier et al(2011);Tang and Guo(2015);Xiang et al(2017) Market analysis Market prediction Beukeboom et al(2015); D'Haen et al(2013); France and Ghose(2016); Liu et al(2016); Nassirtoussi et al(2014); Nassirtoussi et al(2015); Netzer et al(2012); Thorleuchter et al(2012); E-commerce Leeflang et al(2014); Oestreicher-Singer and Sundararajan(2012); Schäfer and Kummer(2013); Thorleuchter and Van den Poel(2012) Recommen dation Recommendation Colace et al(2015); García-Cumbreras et al(2013); Hyung et al(2014); Zhang and Jiao(2007) Personalisation Chung et al(2015); Fan et al (2006); Feng et al(2015); Ho et al(2011); Lee(2007); Rust and Huang(2014); Yang et al(2008); Yeh et al(2009)…”

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confidence: 99%

A multidisciplinary perspective of big data in management research

Sheng

Amankwah‐Amoah

Wang

2017

International Journal of Production Economics

180

145

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In recent years, big data has emerged as one of the prominent buzzwords in business and management.In spite of the mounting body of research on big data across the social science disciplines, scholars have offered little synthesis on the current state of knowledge. In this paper, we developed an integrated framework to link the multiple streams of research in fields of organisation, operations, marketing, information management and other relevant areas. Our analysis demonstrates how both structured and unstructured big data has been harnessed to inform organisational decisions and improve firm competitiveness. The review also indicates that big data has also unleashed novel challenges in term of security and privacy of personal data. In light of these, the study identifies and outlines the implications and directions for future research.

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confidence: 99%

A multidisciplinary perspective of big data in management research

Sheng

Amankwah‐Amoah

Wang

2017

International Journal of Production Economics

180

145

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“…Gajzler (2010) illustrates the simplification of the process of knowledge acquisition, its automation and shortening as well as the creation of ready-made models containing knowledge. Ting et al (2015) investigate the validities and usefulness of text mining, a promising approach in generating valuable information from eWOM communication. Kayser and Blind (2017) explore the potential of text mining for foresight using different data sources, text mining approaches and foresight methods.…”

Section: Literature Reviewmentioning

confidence: 99%

An analysis of the 2016 US presidential election using Chanakya - a knowledge discovery platform for text mining

Malhotra

2018

IJKEDM

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In this era of information overload, discovering knowledge is a challenge. However, a new generation of text mining tools enables researchers and practitioners to analyse large volumes of data. This paper illustrates the design of knowledge discovery system -Chanakya using text mining. Chanakya works in two stages. Stage 1 uses naive Bayes classifier, a supervised machine-learning algorithm to train for classes, as we explicitly provide training data that is labelled with classes. Stage 2 uses k-means analysis, an unsupervised machine-learning algorithm to determine what categories are emerging from the mentions of each class. We use the 2016 presidential elections Twitter feeds to illustrate the use of Chanakya. Chanakya offers a commentary on the current state of the political arena after analysing the candidate tweets and how people are reacting to these tweets.

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“…Çalışma kapsamında Türkiye'de faaliyet gösteren bir e-ticaret sitesi üzerinden satışı gerçekleştirilen bir hızlı tüketim malı olan çocuk bezine yapılan yorumlar ve yıldız derecelendirmeleri incelenmiştir. Çalışmada, e-WOM iletişiminden değerli bilgileri elde etmek için büyük miktarda metin verisini etkin biçimde işleyebilecek metin madenciliği tekniklerinden (Tang & Guo, 2015) yararlanılmıştır. Tablo 2, yıldız derecelendirme seviyelerine göre yapılan yorumlarda en sık kullanılan kelimeleri göstermektedir.…”

Section: Yöntemunclassified

Focus Issue in Consumer Reviews on Fmcg: Is the Product Evaluated or the Sales Service

Çakar¹,

Akbiyik²

2018

AJIT-e

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The aim of this study is to seek an answer the question about fast moving consumer goods (FMCG): whether the product or the service offered for selling the product is evaluated. Consumer reviews and evaluations on FMCG may go beyond the product itself, and resulting in service-oriented comments for product sales. In this study, text mining analysis was used to analyze consumer reviews and star ratings of an FMCG product. The collected data set was analyzed through QDA Miner® and WordStat®, qualitative data analysis software, and interpreted. According to the findings; it is observed that particularly the comments with high star-ratings are directed towards services offered for the sale and delivery of the product, while lower ratings are directed towards the quality of the product. The results show that consumer reviews on specific products like FMCG, require specific infrastructure for commenting and evaluating a product. It is expected that the results of this study will contribute to the relevant literature and to the practice of categorical comments and evaluation in particular. ÖZBu çalışmanın amacı, hızlı tüketim malları gibi spesifik ürün gruplarına yönelik yorumların ürüne mi, ürünün satışı için sunulan hizmete mi yönelik olduğu sorusuna yanıt aramaktır. Eticaret siteleri üzerinde yapılan tüketici yorumları ve değerlendirmeleri, bazı spesifik ürün grupları için ürünün ötesine geçebilmekte ve ürün satışı için sağlanan hizmete yönelik yorumların ortaya çıkmasına neden olmaktadır. Araştırmada ürün yorumları ve yıldız derecelendirmelerini analiz etmek adına metin madenciliği analizlerinden yararlanılmıştır. Elde edilen veri seti, QDA Miner® ve WordStat® yazılımları aracılığıyla analiz edilmiş ve yorumlanmıştır. Elde edilen bulgulara göre; özellikle yüksek yıldız derecelendirmelerinin ürünün satış ve teslimatı için sunulan hizmetlere yönelik olduğu, düşük derecelendirmelerin ise doğrudan ürünün kalitesine yönelik olduğu gözlenmiştir. Elde edilen sonuçlara göre; hızlı tüketim malları gibi spesifik ürün gruplarına yapılan yorumlarda, ürün ve ürünün satışı için

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Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication

Cited by 91 publications

References 24 publications

A multidisciplinary perspective of big data in management research

A multidisciplinary perspective of big data in management research

An analysis of the 2016 US presidential election using Chanakya - a knowledge discovery platform for text mining

Focus Issue in Consumer Reviews on Fmcg: Is the Product Evaluated or the Sales Service

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