Diffusion of Tourism Innovation in “Air Jangkang Reclamation Village Bangka Regency

Abstract

Air Jangkang Village Reclamation is one model of environmental management of ex-mining land. Managed by PT. TimahTbk is used as a productive, educative, tourism-oriented and sustainable land. This innovation has succeeded in bringing the Bangka Regency Government to Achieve the TOP Award for the KIPP 2021 Praised Public Service Innovation based on pentahelix in the environmental field. The purpose of this study was to determine the diffusion of tourism innovations in the Air Jangkang Reclamation Village, Bangka Regency. The research method uses qualitative data collection materials from observations, interviews and documentation. The results showed that the diffusion of innovations carried out by PT Timah, Tbk consisted of four elements, namely the innovation element of ex-mining land which was converted into tourism with educational value about animal conservation, horticultural plants, endemic plants of Bangka, and wildlife as an alternative to environmental-based tourism. Elements of communication channels used include electronic mass media such as television, print mass media, and social media such as Twitter, YouTube, websites, Instagram and Facebook. The period of time used in introducing the Reclamation Village since its establishment in 2015 until now has been accepted by the community. Elements of the social system consist of PT TimahTbk which is managed by the Reclamation and Post-Mining Division, Bangka Regency Government, ALOBI and the mass media. Based on the results of the study, according to the researcher, it is necessary to involve the community in elements of the social system.