2004
DOI: 10.1080/10810730490271584
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Diffusion of Innovations: A World Tour

Abstract: This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets of Diffusion of Innovation Theory with differing results: Using voodoo practitioners to pave the way for HIV/AIDS education in Haiti. A food-based approach to improving Vitamin A nutrition in Nepal. Diffusion at the horizon of life: The difficulties of communicating reproductive health to youth in Mali. The article illustrates a spectrum of circumst… Show more

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Cited by 17 publications
(19 citation statements)
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“…Various researchers have suggested that knowledge is often the biggest barrier to EBP dissemination (Barker 2004;Dearing 2009;Higa and Chorpita 2007;Sanders et al 2009;Seng et al 2006). Chorpita and Regan (2009) commented that the term ''dissemination'' can be defined as the delivery of knowledge and the management of attitudes and intentions to clinicians.…”
Section: Knowledge Of Ebpsmentioning
confidence: 99%
“…Various researchers have suggested that knowledge is often the biggest barrier to EBP dissemination (Barker 2004;Dearing 2009;Higa and Chorpita 2007;Sanders et al 2009;Seng et al 2006). Chorpita and Regan (2009) commented that the term ''dissemination'' can be defined as the delivery of knowledge and the management of attitudes and intentions to clinicians.…”
Section: Knowledge Of Ebpsmentioning
confidence: 99%
“…Figure 1 displays the conceptual model of TCA. This framework utilizes concepts from urban studies [25][26][27] social movement theory [28][29][30] and diffusion of innovations theory [31][32][33][34]. It has been used to identify a variety of place characteristics that are likely to affect the extent to which a community carries out and sustains an action.…”
Section: Theoretical Framework and Selection Of Predictorsmentioning
confidence: 99%
“…El incremento de las enfermedades crónicas en todo el mundo, especialmente las relacionadas con nutrición como diabetes, obesidad, cáncer y enfermedades cardiovasculares, reflejan las interacciones existentes entre ambiente, comportamientos personales y biología. En temas específicos referidos a la salud nutricional se ha aplicado la comunicación persuasiva, a través de intervenciones a medida en la internet [13][14][15] y de campañas de comunicación mediadas sobre cambios de comportamiento para la prevención de enfermedades cardiovasculares 16 , mientras que el modelo de difusión de innovaciones se ha empleado para fomentar el uso de vitaminas entre la población 17,18 . Por tanto, se reconoce cada vez más la importancia de la educación nutricional como eje esencial de la promoción de la salud y prevención de la enfermedad.…”
Section: Applicability Of Health Communication Theories In Nutrition unclassified