2021
DOI: 10.1177/14034948211014104
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Diffusion of innovations: a guiding framework for public health

Abstract: Exploring the behavior change process has been of interest and importance to public health professionals, to translate research into practice. Diffusion of innovations (DOI) model has been extensively applied in public health to examine the process by which innovation is passively communicated to individuals and groups. It builds on a staged model of awareness, persuasion, decision, implementation, and confirmation; and categorizes communities into innovators (2.5%), early adopters (13.5%), early majority (34%… Show more

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Cited by 10 publications
(6 citation statements)
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“…DOI theory is considered relevant for social network interventions [ 16 ] since it is helpful to explain how new ideas and practices spread within the social network [ 41 , 42 ]. Likewise, integrating the theory of social networks with DOI theory has been suggested to improve the implementation of interventions, achieving a comprehensive approach [ 43 ]. In the present scoping review, two interventions applied a combination of SDT and DOI theory [ 33 , 34 ].…”
Section: Discussionmentioning
confidence: 99%
“…DOI theory is considered relevant for social network interventions [ 16 ] since it is helpful to explain how new ideas and practices spread within the social network [ 41 , 42 ]. Likewise, integrating the theory of social networks with DOI theory has been suggested to improve the implementation of interventions, achieving a comprehensive approach [ 43 ]. In the present scoping review, two interventions applied a combination of SDT and DOI theory [ 33 , 34 ].…”
Section: Discussionmentioning
confidence: 99%
“…The Technology Acceptance Model is a theoretical model that explains users’ acceptance of new technologies and systems [ 46 ]. The Diffusion of Innovations model is about persuading people to accept new products, concepts, and things through the media, focusing on the impact of mass communication on society and culture [ 47 ]. Compared to other conceptual frameworks, our findings prefer to support the self-efficacy theory to develop the DHL interventions.…”
Section: Discussionmentioning
confidence: 99%
“…The remaining minority of people (11%), known as “laggards,” are skeptical of change. They are the most challenging group to adopt new changes ( 29 ). While the media publicity tends to target the general population, an active personal and targeted approach, like the COVE program, was needed to get the buy-in from this subgroup ( 22 ).…”
Section: Discussionmentioning
confidence: 99%