An Integrated Approach to Communication Theory and Research 2019
DOI: 10.4324/9780203710753-35
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Diffusion of Innovations 1

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Cited by 568 publications
(814 citation statements)
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“…The diffusion of innovation theory by Rogers28 is commonly used as a framework to study adoption of innovations related to information technology. According to this theory, there are four main determinants of success of an innovation: communication channels, the attributes of the innovation, the characteristics of the adopters and the social system.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…The diffusion of innovation theory by Rogers28 is commonly used as a framework to study adoption of innovations related to information technology. According to this theory, there are four main determinants of success of an innovation: communication channels, the attributes of the innovation, the characteristics of the adopters and the social system.…”
Section: Discussionmentioning
confidence: 99%
“…The EHR system was the largest financial investment this organisation had made, and ROI was a significant driver in adopting the optimisation approach as early as possible. The ‘relative advantage’ of the optimisation, namely the degree to which an organisation perceives benefits by adopting the innovation, is one of the user-perceived qualities that define an innovation and can affect adoption 28. In this case, the expectation of and commitment to anticipated benefits led to early adoption of optimisation.…”
Section: Discussionmentioning
confidence: 99%
“…however results of the case study do not follow the TAM model uniformly. Rogers, Singhal and Quinlan (2006) assert that a mental process is involved in the decision to adopt. This notion is supported by Ajzen and fishbein's theory of reasoned action (TRA) (Özer and Yilmaz, 2011;Ameen and Willis, 2018) and Ajzen's theory of planned behaviour (TPB) (Rosenthal, 2018;Ameen and Willis, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…Innovation in the process approach is conceptualized as a decision-making process (Rogers, 1983) consisting of three broad phases of adoption (Rogers, 1962), implementation (Zaltman et al, 1973;Pierce and Delbecq, 1977), and post-implementation (Kwon and Zmud, 1987;Cooper and Zmud, 1990;Soh and Markus, 1995). Initially, researchers focused primarily on the decision to adopt an innovation as innovations were assumed to be invariant in quality that did not change as they were diffused.…”
Section: Process Approachmentioning
confidence: 99%