“…The result of this diffusion is that people, as pieces of a larger social system, adopt the new idea, behavior, or product. Important factors that impact the rate at which innovations are adopted include the attributes of the innovation itself (e.g., relative advantage and compatibility), the types of innovation decisions (e.g., optional vs. mandatory), communication channels, the nature of the social system, and the extent of change agents' promotion efforts [13,18,21]. DoI theory classifies a population into five different segments based on their propensity to adopt an innovation [18,19].…”