Diffusion of Corporate Responsibility Practices to Companies: The Experience of the Forest Sector

Vidal, Natalia; Bull, Gary; Kozak, Robert

doi:10.1007/s10551-009-0281-z

Cited by 36 publications

(48 citation statements)

References 37 publications

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“…The result shows that there is no significance relationship between this factor and the adoption of e-commerce. Vidal et al (2010) explained that the owners and managers of SMEs have an important role in encouraging the growth of innovation because they are familiar with the organizational system and the characteristics of SMEs. Managers must realize that they can have a positive influence on the adoption of technology by training their employees, and also trust technologies advantages.…”

Section: Discussionmentioning

confidence: 99%

E-commerce adoption in Malaysian Small and Medium Enterprises Practitioner Firms: A revisit on Rogers' model

Poorangi

Khin

Nikoonejad

et al. 2013

An. Acad. Bras. Ciênc.

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The current climate of business necessitates competitions that are often tough and unpredictable. All organizations, regardless their size and scope of operation, are facing severe competitive challenges. In order to cope with this phenomenon, managers are turning to e-commerce in their respective organizations. The present study hinges upon exploring and explaining the different dimensions of the adoption of e-commerce among Small and medium enterprises, based on the Five Factors of Diffusion of Innovation Model derived by Rogers. In this study, however, we employed the survey methods. A questionnaire was distributed to 1,200 managers and employees in the manufacturing, service and agricultural sectors by email; with a response rate of 10%. The results gleamed from this study posits that relative advantage is influential vis-à-vis e-commerce adoption. Trialability and Observability factors affect the level of confidence of management, which in turn, influences e-commerce adoption. Meanwhile, the existing culture of a company affects the resistance of employees, which in turn negatively effects the e-commerce adoption, while complexity does not significantly influence the e-commerce adoption.

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Section: Discussionmentioning

confidence: 99%

E-commerce adoption in Malaysian Small and Medium Enterprises Practitioner Firms: A revisit on Rogers' model

Poorangi

Khin

Nikoonejad

et al. 2013

An. Acad. Bras. Ciênc.

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“…Dahlsrud, 2008;Matten and Moon, 2008;Okoye, 2009), expectations that concern sector-based corporate responsibilities deal with the specific consequences of doing a certain type of business and the broader issues and processes a certain business is connected to, both from the liability perspective and social connection perspective (cf. Young, 2006;Timonen and Luoma-aho, 2010;Vidal et al, 2010;Schrempf, 2012;Olkkonen, 2015a). After focusing on the empirical examples as specific CR issues of the sector that was studied-the media sector-the end of the paper will discuss the more general implications of expectation analysis for corporate communication.…”

Section: Olkkonen: a Conceptual Foundation For Expectations Of Corpormentioning

confidence: 99%

A conceptual foundation for expectations of corporate responsibility

Olkkonen

2017

CCIJ

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Purpose -Ability to identify and meet stakeholder expectations is seen as imperative for succeeding in corporate responsibility (CR). However, the existing literature of CR communication treats expectations predominantly as positive constructions. The article addresses this positivity bias and offers insights for a more profound conceptual and empirical understanding of stakeholder expectations.Design/methodology/approach -The article presents findings from a targeted literature search and empirical illustrations from a thematic analysis of interview data with a focus on the media sector.Findings -The conceptual understanding of expectations is advanced by exploring positive (optimistic and hopeful), and negative (cynical and pessimistic) expectations. The empirical examples portray expectation analysis and how it becomes more complex when expectations turn negative.Research limitations/implications -The data is limited to one sector but implications are discussed with a wider lens to aid future studies in addressing expectations of CR with less positivity bias and, instead, with more conceptual and empirical precision. IntroductionThere is a wide-spread agreement in the literature of corporate responsibility that identifying and meeting stakeholder expectations and societal expectations is an important factor for succeeding in corporate responsibility (e.g., introductions to literature by Scherer and Palazzo, 2007;2011).More specifically, corporate responsibility is often explained as conformance to societal expectations or as anticipation of societal expectations (e.g., . Essentially, the value in fulfilling expectations of moral and ethical behavior is the trust and legitimacy it can generate (Adams et al., 2010). Trust, by definition, is based on positive expectations despite a possible risk (Lewicki et al., 1998;Rousseau et al., 1998).However, trust is not automatically generated by CR actions and by actively communicating (or Olkkonen: A conceptual foundation for expectations of corporate responsibility advertising) them-instead, efforts to communicate CR can backfire due to perceived hypocrisy, spin or lack of credibility (Waddock and Googins, 2014 Expectations as a forward-looking phenomenon are an area that can explain both the success and pitfalls of this negotiation as they set the frame for assessing CR efforts, their communication and future development. This article departs from this background.The article has a conceptual tone as it aims to investigate the details of expectations as a concept and how to approach expectations in empirical research. First, a targeted literature search in communication journals is presented to map the use of expectations in the current literature of CR communication. As will be discussed in the article, despite the wide circulation and use of expectations in the literature, the conceptual understanding of expectations tends to be narrow and biased in the sense that expectations are understood solely or, at least, predominantly as positive anticipations that ...

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“…Vidal, Bull, & Kozak, 2010). Different actors are connected to different structural injustices and, in the case of most actors, to more injustices than one can respond to; hence, actors can focus, for example, on the issues over which they have the most influence (Young, 2006).…”

Section: Corporate Responsibility As Social Connectionmentioning

confidence: 99%

“…The literature of CR has recognized that while there are universal issues that apply to all businesses in general, there are also CR issues that vary depending on the industry or sector Vidal et al, 2010). Universal responsibilities include issues such as adherence to laws and regulations, environmental protection, occupational safety, and respecting human rights (Global Reporting Initiative, 2013).…”

Section: Sector-based Corporate Responsibilitymentioning

confidence: 99%

“…In this study, expectations are used as a tool to tap into the phenomenon of CR in the media sector, as the CR practices of this sector are largely still forming. An underlying assumption for the study is that the practices and expectations for CR vary depending on the industry or sector Vidal, Bull, & Kozak, 2010). The empirical study maps sectorspecific CR issues for media organizations (concentrating on media organizations that engage in journalistic production) and takes a future-oriented stance with its key research question: What sector-specific responsibilities are expected from media organizations that engage in journalistic production?…”

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confidence: 99%

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Audience Enabling as Corporate Responsibility for Media Organizations

Olkkonen

2015

Journal of Media Ethics

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Diffusion of Corporate Responsibility Practices to Companies: The Experience of the Forest Sector

Abstract: Brazil, Canada, corporate responsibility, diffusion, forest sector, qualitative research, the United States,

Cited by 36 publications

References 37 publications

E-commerce adoption in Malaysian Small and Medium Enterprises Practitioner Firms: A revisit on Rogers' model

E-commerce adoption in Malaysian Small and Medium Enterprises Practitioner Firms: A revisit on Rogers' model

A conceptual foundation for expectations of corporate responsibility

Audience Enabling as Corporate Responsibility for Media Organizations

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