Diffusion of &amp;ldquo;Real Name&amp;rdquo; Local SNS in Rural Communities

Eto, Akifumi; Hoshino, Satoshi; Onitsuka, Kenichirou; Hashimoto, Shizuka

doi:10.2750/arp.32.499

Cited by 3 publications

(1 citation statement)

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“…To close the divide between urban and rural areas, the process of diffusion of social media in rural areas has been studied. For example, some papers have suggested that a specific strategy should be considered for specific groups, categorized according to their attributes by employing innovation diffusion theory [59,60]. In addition, the level of motivation and capacity for organizations to stimulate diffusion are influencing factors [61].…”

Section: The Roles Of Ict For Rural Development In Japanmentioning

confidence: 99%

How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities

Onitsuka

2019

Sustainability

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Social innovation has received widespread attention in the rural development field, especially its contribution to future rural sustainability. Social innovation revolves around social networks. Rural areas, however, can be relatively disadvantaged by their geographical peripherality. Social media, therefore, has strong potential to foster social innovation by enabling remote communication, but in rural areas, social media use may be low because of an aging and decreasing population. This study examined community-level adoption and use of social media in rural areas in Japan, with a focus on Facebook, for the purpose of sharing community information and facilitating networking with a variety of actors to promote rural social innovation. The study involved a comprehensive search and case studies targeting 139,063 rural communities and 10,922 rural joint-communities, all of which are legally designated agricultural communities throughout Japan. The search found that disadvantaged rural communities’ adoption of Facebook was scarce, and most of the communities that had adopted Facebook did not expand their social networks. Furthermore, investigation into the communities that had adopted social networking to a larger extent revealed that external supporters or migrants had essential roles in successful networking. Based on the obtained findings, this study has provided insights for future policy design.

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Section: The Roles Of Ict For Rural Development In Japanmentioning

confidence: 99%

How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities

Onitsuka

2019

Sustainability

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‘You are just dealing with machines’: Negotiating the spread of digital media from a small Japanese town

Darling‐Wolf

2022

Global Media and Communication

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This project ethnographically explores how individuals in a small Japanese town negotiate the changes brought about by the increased omnipresence of digital technologies in their everyday lives. It delves into the affective dimensions of individuals’ imagination of a global digital order, of the impact of digital media on social organization, and of their own sense of place in a globalized world. It demonstrates that while digital media’s connective affordances help reduce the sense of isolation stemming from the community’s geographic position, conflicting feelings of disconnection, alienation and loss simultaneously arise in its members’ broader relationship to the digital world.

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The Actual Situation of Social Media Use for Information Communication by Community-Reactivating Cooperator Squad and Challenges for the Future Practical Use

Tabata

Onitsuka

Hoshino

2018

JOURNAL OF RURAL PLANNING ASSOCIATION

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Diffusion of “Real Name” Local SNS in Rural Communities

Cited by 3 publications

References 0 publications

How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities

How Social Media Can Foster Social Innovation in Disadvantaged Rural Communities

‘You are just dealing with machines’: Negotiating the spread of digital media from a small Japanese town

The Actual Situation of Social Media Use for Information Communication by Community-Reactivating Cooperator Squad and Challenges for the Future Practical Use

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