Diffusion of AI value-driven services in the German manufacturing industries—an empirical examination of value-driven service references classified by the business Model Canvas

Abstract

This study investigates the diffusion of AI-based service applications within the business models of German manufacturing industries, surveying 162 decision-makers. The integration of AI into business model is assessed through the Business Model Canvas (BMC) framework, evaluating its value in terms of effectiveness as well as efficiency. Rather than focusing on specific use cases, the study delves into the intended usage of value-driven AI services references to enhance effectiveness and efficiency across various elements of the business models. Through this research, eleven service values have been identified. Each service vale corresponds to a distinct element of the BMC. Decision-makers were surveyed using a Confirmation/Disconfirmation (C/D) paradigm to measure the disparities between their current and target performance levels. Consequently, this study provides valuable insights from the perspective of decision makers regarding the current and desired state of AI integration in the German manufacturing industry, taking into account AI usage or no AI usage at the time of data collection.