Differentiation of E-commerce Consumer Approach  by Product Categories

Knežević, Blaženka; Škrobot, Petra; Pavić, Eva

doi:10.33168/liss.2021.0101

Cited by 2 publications

(1 citation statement)

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“…Rural e-commerce has played a huge role in boosting economic development and employment. The development of rural e-commerce cannot be separated from the support of logistics, and the development of e-commerce also puts forward higher requirements for the service quality of logistics [1]. However, the service quality of rural e-commerce logistics, especially the logistics distribution, has a great impact on consumers' online shopping experience, and has become a weakness that restricts the development of rural ecommerce.…”

Section: Introductionmentioning

confidence: 99%

An Entropy Weight-TOPSIS Based Method for e-Commerce Logistics Service Quality Evaluation

2023

Teh. vjesn.

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The problem of logistics service quality is the weakness that restricts the high-quality development of rural e-commerce. The paper combines SERVQUAL model and LSQ scale to build a rural e-commerce logistics evaluation system with five first-level indicators of reliability, timeliness, convenience, economy and empathy and 18 second-level indicators. On this basis, the service quality of five typical rural e-commerce logistics enterprises is comprehensively evaluated by using the entropy weight method and TOPSIS method through a questionnaire survey. The results show that the quality of logistics service should be improved from reliability and empathy. The service quality of Enterprise 4 is the highest, and that of Enterprise 5 is the worst.

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Section: Introductionmentioning

confidence: 99%