Differentiated “Others”: Representations of the European Union and the United States From Chinese State Media in COVID-19-Related News Reports

Abstract

Rarely in recent history has there been a challenge to public health as great as the COVID-19 pandemic. With newer cases still being reported on a daily basis, the media has maintained close track of the development of the outbreak in their news reports. This study analyzes representations of the European Union and the United States in China Daily, one of the major Chinese state media, through a content analysis of 88 news reports concerning the pandemic situations in 2020 from a broad perspective without explicitly elucidating the individual differences of the countries and states within these two global players. It reveals that China Daily represents the EU and the US differently within the global context of the COVID-19 pandemic, particularly in the intensity of the outbreak, coordination and response, and most notably, their amicable and antagonistic relations with China. The results of the analysis epitomize China’s interactions with major global actors from the West, which are increasingly shifting away from the traditional “East versus West” dichotomy, and the EU and the US are viewed as differentiated “others” from China’s perspective according to the reports involved in this study.