Differential Strategies of Continuous Agri-Product Supply Chain Considering Consumer Perception of Eco-Quality

Abstract

Considering the influence of the consumers’ perception of eco-quality (CPQ) on the dynamic strategies of the continuous agri-product supply chain, the paper examines a two-stage agri-product supply chain composed of a supplier and a retailer, where the supplier invests in eco-quality improvement and the retailer invests in advertising. Taking the CPQ, eco-quality and goodwill as ternary state variables, the paper formulates joint decision-making models of a continuous agri-product supply chain based on differential game theory. The paper has analyzed equilibrium strategies in decentralized and centralized scenarios, respectively, and further developed an advertising–eco-quality investment cost-sharing contract to coordinate the supply chain. Finally, comparative and numerical analyses have been conducted. The analyses results reveal that consumers’ perceptions of eco-quality and their goodwill preference towards an agri-product encourage the supplier and retailer to improve the eco-quality of the agri-product and the level of advertising. Indeed, the greater the impact of goodwill on demand, the higher level of the supplier’s eco-quality investment and the retailer’s advertising effort, and the higher the profits of the supply chain. The paper also finds that the proposed cost-sharing contract can achieve a Pareto improvement in the continuous agri-product supply chain system. Furthermore, the higher the consumer goodwill preference, the more motivated suppliers and retailers are to cooperate.

Innovative measurement, trade-off-synergy relationship and influencing factors for agricultural net carbon emissions and effective supply of agricultural products in China

“…Of course, some literature specifically measure agricultural carbon emissions of certain country or region and present some nature and technology of solutions that can enrich carbon emission reduction path, including agricultural carbon sink pathways to provide reference for similar countries or regions to achieve positive spillovers [ 9 ]. The research on the supply of agricultural products at present focuses on studying its output, potential, food security, trade barriers and supply chain, while the measurement is less concerned and mainly conducted by unit yield or total output [ 10 , 11 ]. The second is the relationship between agricultural carbon emissions and agricultural product supply.…”