Abstract:The organizations especially actively declaring the importance of values quite often have not even diagnosed this phenomenon in their environment. The organizations often invite external experts, expecting to purify and implement organizational values, but declaration of values and their opposite reflection in the employees' behaviour show that the identified, but unimplemented values of the organization remain only a formal document, a part of the image of the organization that, however, has nothing to do wit… Show more
The object of the article -application of strategic planning activities.Methods employed -analysis of scientifi c literature, questionnaire and statistical analysis.
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