“…Faculty development for health professions educators (HPE) requires a contextualised approach to achieve the expected benefits of professional growth in teaching, leadership, research and management roles (Frantz, Rhoda, Murdoch-Eaton, Sandars, Marshall & Burch, 2019;Steinert, 2000;Van Wyk & Van Zyl, 2020). Contextualisation of programs for professional development of HPE should be grounded in theory and practice (Butler, Leahy, Hallissy & Brown, 2017) and based on relevant experience and expertise (Abimbola, 2019) to promote sustainability and applicability (Frantz et al, 2019). Faculty development programmes focused on offering these benefits, if not sustainable, are at risk of being lost in an endless cycle of pilot projects -"pilotitis" -particularly in the context of online or e-learning where interventions are not sustained and expanded following an initial project (Barteit, Guzek, Jahn, Bärnighausen, Jorge, & Neuhann, 2020).…”