Different or Equal Treatment? Donor Priority Strategy and Fundraising Performance Assessed by a Propensity Score Matching Study

Why So Many Measures of Nonprofit Financial Performance? Analyzing and Improving the Use of Financial Measures in Nonprofit Research

“…Researchers employ financial measures to stratify their sample (Dumont, 2013), measure financial performance (Newton, 2013) and organizational performance (Brown, 2005), and predict organizational activities and funding opportunities. Researchers have used financial measures to predict grantee selection (McGinnis Johnson, 2013), grant amount (Ashley & Faulk, 2010), advocacy activities (Garrow & Hasenfeld, (Jaskyte, 2013), charitable donations (Tinkelman & Mankaney, 2007;Trussel & Parsons, 2008), individual donations through social media (W. Saxton, 2013), fundraising performance (Scherhag & Boenigk, 2013), executive compensation (Sedatole, Swaney, Yetman, & Yetman, 2013), governance quality (Newton, 2013), internal accountability (Ryan & Irvine, 2012), adoption of web-based accountability practices (G. Saxton & Guo, 2011), compliance with financial reporting standards (Verbruggen, Chistiaens, & Milis, 2011), and the propensity and intensity of nonprofit collaboration with local government (McIndoe, 2013). Financial ratios are used as quantitative surrogates for hard to measure concepts.…”

Segmenting nonprofit stakeholders to enable successful relationship marketing: a review

“…Sargeant, ), and suggest prioritizing certain stakeholders to achieve improved NPO performance (e.g. Scherhag & Boenigk, ). But this research, even as it elaborates on differences in value, rarely defines or profiles distinct segments to develop targeting strategies.…”

Effects of Donor Priority Strategy on Relationship Fundraising Outcomes

“…Harrison-Walker (2010) identified three customer types-right customers, wrong customers, and at-risk customerswho support higher education institutions. Considering this limited foundation, Scherhag and Boenigk (2013) examined donor priority strategy at the organizational level and found that cultural organizations that apply a donor priority strategy outperform organizations that treat their donors equally. However, the present study is the first to develop a comprehensive conceptual framework to explain donor levels, motivational aspects, relationship factors, and relationship outcomes of a donor priority strategy; we also assess this framework empirically.…”

“…Therefore, a priority strategy is defined here as a donor (member) relationship strategy that implements various donation levels with increasing benefits, depending on the individual amount of donation provided (Glynn, Bhattacharya, and Rao 1996;Paswan and Troy 2004;Scherhag and Boenigk 2013).…”